How to thrive as the labelling industry goes digital

To help label converters try to understand how they can take the first step into their digital journey, HP is releasing a new eBook: Outrun the Future. The Time is Now. How to thrive as the label industry goes digital.

2020 has brought about significant changes in the way we work and communicate. Yet one factor which has remained consistent through the year is the need to have a digital strategy in place. And whilst not a new trend, this past year’s events have accelerated digital adoption and understanding, causing businesses to rapidly find new ways to adapt and manage fluctuations on demand.

Outrun the Future HP eBook
HP is releasing a new eBook: Outrun the Future. The Time is Now. How to thrive as the label industry goes digital

Agility and versatility 

No one knows what the new norm will look like, but the one thing converters of all sizes agree with is that the best approach for a healthy future is agility and versatility.

The eBook looks to uncover the challenges faced by label printers as they transition towards a digital future. As well as a digital transformation plan, the eBook uncovers industry insights, including:

  • The rise of digital natives: The average age of print industry workers is 48. There is a growing demand for fresh, digitally-minded talent who can share insight into emerging demands and trends.
  • Cost vs value: Although perceived costs of switching to digital seem expensive, print businesses that are more than 20% digital, are twice as likely to experience organic growth of 25% or higher
  • Opportunities for growth: The quick rise of digital print technology is causing the label market to become more sophisticated to serve the needs of brands and businesses

 Download the eBook here.



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