How wealth advisors are using smart analytics to efficiently grow their book

Chief Executive Derek Gardiner

Most of us spend the majority of our working lives striving to grow our wealth to ensure we retire comfortably and leave a legacy for our families. With a myriad of investment options at our fingertips, the financial services industry has become an increasingly competitive space in which to operate, making finding a trusted and knowledgeable financial advisor a valuable asset in securing your financial future.

Advisors are overwhelmed with adhering to regulations and completing daily administrative tasks, when they should instead be focused on spending time establishing relationships with their clients, understanding their individual financial goals, building trust, and providing the best possible guidance and advice to them.

Seed Analytics provides the solid foundation of decision making for both advisors and their clients by providing clean, useful, and seamlessly packaged data that allows them to make informed decisions about their wealth. Advisors can provide a high-quality service at a reduced cost, enabling them to specifically target areas of their book that will yield the most efficient return for the time they put in.

It does this using consolidated client portfolio statements, which advisors can customise with their own personal branding, and Business Intelligence reports that can be used to strategically reduce clients’ risk, elevating their financial inflows and plotting future growth. The innovative Solve the Problem toolkit helps wealth managers identify when client portfolios are at risk making it easier to solve any potential problems that might arise.

Seed Analytics uses data to calculate a money-weighted rate of return on each account, as well as a single rate of return for the entire portfolio. Being able to provide this kind of value is a huge advantage as many investors don’t always fully understand what their returns will be. Additionally, the data is used to calculate a view of asset allocations in contrast to target asset allocations the advisor would have set for the client as part of the ongoing management process.

Chief Executive Derek Gardiner has seen the value it provides advisors first-hand. “One advisor we service has a high-net-worth customer who received Seed Analytics consolidated statements on a monthly basis. After a few months of sending their branded statements, he revealed he had a significant amount of assets with another advisor. Because the statements were able to generate a money weighted rate of return of his entire portfolio, he moved all his assets under the single broker. It’s an example of how using the statements grew his book.”

With revolutionary technology like Seed Analytics, it’s no wonder advisors and wealth managers are beginning to see the benefits of analysing data to grow and provide innovative investment solutions tailored to their clients’ needs.



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