IBG to showcase new products and formulas at MakeUp in LA

Highlights include an award-winning refillable jar, a self-tan serum infused with Ectoin®, and a luxury perfume diffuser.

Roberts Beauty’s standout innovation, the Refillable Luxe Lock Jar (Image: IBG)

IBG (Innovative Beauty Group),a leading global beauty solutions provider, is debuting a range of new products at the upcoming MakeUp in Los Angeles event on 14 and 15 February at the LA Convention Center.

Located at stands F2 and F33, IBG and its brands, Orchard Custom Beauty, FASTEN Packaging and Roberts Beauty, will showcase a variety of their latest cosmetic formulas, products, packaging, and tools which speak to emerging categories in the industry.

Orchard Custom Beauty products on show

Hyaluronic Glow Self-Tan Serum is a concentrated self-tanning serum created with a blend of HA, DHA and Ectoin®. This 100% natural, single-molecule amino acid derivative is formulated to naturally repair and improve damaged, aged, stressed or irritated skin, while promoting skin barrier repair and long-term hydration. The serum leaves skin plump, refreshed and glowing without the typical self-tan development scent. It can be used alone as a serum or as a booster when combined with a moisturiser.

Berry Bounce is a squishy sleep mask developed with a sensorial, playful and fun formula that is made to bounce back into shape after every application. The sleep mask nourishes, hydrates, and calms skin with a blend of Meadowfoam and Diakon Seed oils. The natural oils are enhanced with the powerful bioactive PENTAVITIN® to provide instant and lasting hydration for up to 72 hours.

Multi-Task Makeup Stick is a versatile multi-stick designed to apply a blendable, creamy and pigmented hue to the eyes, lips and cheeks. Enriched with a trifecta of ingredients including BP-Triluronic® Aid, Meadowfoam Oil and Daikon Seed Extract, this makeup essential transcends conventional beauty by seamlessly blending skincare benefits with vibrant colour.

Magic Micellar Dust unleashes the power of micellar technology in a portable powder form. The magic is activated by blending 14g of the granular powder into 200ml of water. With a simple shake, it transforms into a velvety elixir. Crafted for sensitive skin, the micellar water powder calms the skin with aloe vera’s moisturising, restoring and soothing properties.

Naked Candle is a vegan and clean-formulated candle with a sweet, woodsy aroma of Palo Santo made with a 100% non-toxic wood wick. 

Multi-Use Conditioning Bar caters to the needs of dry hair and skin, creating velvety textures and offering deep hydration for unparalleled softness. The bar is crafted with sweet almond oil, Daikon Radish Seed Oil and Meadowfoam Seed Oil.

Bespoke packaging solutions

FASTEN Packaging will be promoting one of its latest innovations, Sympatisk, which is a luxury perfume diffuser with a mono-material polypropylene (PP) pump. The all-in-one diffusing soap dispenser features a perfume ring around the top of the bottle which houses an infused gel formula for a long-lasting scent.

Roberts Beauty, recently acquired by IBG, is set to showcase its latest proprietary packaging designs and innovative turnkey solutions at its Spirit & Soul Revival themed booth (F33). Drawing inspiration from the nostalgic essence of Woodstock and the contemporary flair of modern music festivals, the collection aims to revive the joyous spirit of past eras while embracing cutting-edge, nature-positive technologies.

Roberts Beauty’s standout innovation, the Refillable Luxe Lock Jar, a finalist in the IT (Innovation & Trends) Award, will be on display. The jar symbolises a fusion of elegance and eco-conscious engineering. It addresses the often-overlooked question of applicator storage, integrating it seamlessly into the design. The jar’s hinged closure adds a luxurious touch to each use, while the refill-pod system aligns with the aspirations of eco-conscious brands and consumers.

In addition, Roberts Beauty will highlight its Precision Tip Tube, a recent favourite among industry press. This elevated tube design, known for its shelf appeal, will be demonstrated through an interactive cookie decorating station, showcasing its precision application and control. The booth will also highlight the latest innovations from Roberts Beauty Studio Lab, including clean formula advancements and its partnership with Oceanworks® for sustainable packaging solutions.

Visit the IBG website for more information.

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