North America takes centre stage at in-cosmetics 2016

When it returns to Paris in 2016, in-cosmetics will shine a light on North America – the largest personal care market in the world. The exhibition will take place from 12 to 14 April, at the Paris Expo, Porte de Versailles, in Paris, France. Visitors from around the world will be given a chance to learn what keeps the US at the forefront of the industry and what the coming trends will be.

Look to the US for new opportunities

North America continues to hold the lion’s share of the personal care market, with more than 2 000 cosmetics manufacturers representing 18 per cent of the industry. Currently worth US$78.1 billion, the USA’s beauty and personal care market’s retail value is expected to shoot up to US$89.5 billion by 2019, according to Euromonitor International.

Should the sector achieve these growth predictions, it will have increased by almost 35 per cent in just 10 years. Premium beauty products will lead the way with the sector forecast to expand by 19 percent over the next four years.

Don’t miss the educational programme

Visitors to in-cosmetics, which is supported by the US Department of Commerce, will be able to experience a free-to-attend educational programme. Part of the programme will be designed to aid the growth of businesses in the US. It will include a number of sessions devoted to helping cosmetics and personal care companies grow their businesses in the country over the coming years.

In addition to the renowned educational programme, companies including Ashland, AMA Laboratories and Elementis will be among those exhibiting at the show. There will be a diverse mix of businesses, from start-ups to established multinationals, offering both active and functional ingredients.

Some of the industry experts presenting on the topic of the US market include:

  • David Tyrrell, global skincare analyst at Mintel, will speak on US trends and the local and global impacts that they have
  • Vera Sandarova of Kline & Company will discuss personal care ingredients market changes, trends and the outlook on niche ingredients in the US market

US-based exhibitor numbers on the up

A dedicated pavilion hosted on the exhibition floor will focus solely on the US. The pavilion will house raw material and ingredients businesses from across the region. Visitors will be able to meet new suppliers and identify ingredients that have the potential to create the next generation of cosmetics products. A further 44-plus US-based ingredients companies will take their place on the rest of the show floor.

Cathy Laporte, in-cosmetics exhibition director, comments: ‘The US market is hugely important to the industry. We believe the content planned for Paris will help businesses achieve success in the country by providing unique insights into the trends driving the next generation of personal care products in North America. The US-based exhibitors will also be given a great opportunity to showcase raw materials and ingredients to a global audience that is looking for innovative new ideas, which can help increase sales at home and abroad.’

For more information visit the show website: www.in-cosmetics.com.

 

 



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