The in-cosmetics Group, the organiser of the world’s leading personal care ingredients events, has revealed that more than 30 000 industry professionals attended its six events in 2016 – an annual increase of 37 percent.
With representatives from 90 of the world’s top 100 manufacturers attending its events in Paris, Seoul, New York, Sao Paulo, Bangkok and London last year, the figures represent the most successful year in in-cosmetics’ 26-year history.
Launching in North America
Having established market-leading events in Asia, Europe and Latin America, in September the group launched its first show in North America to widespread acclaim. Senior scientists and R&D representatives from across the region were in attendance, including 23 of the top 25 US-based manufacturers. Following its successful launch, in-cosmetics North America will remain in New York City, but is relocating to a larger venue – The Javits Center – from 11 to 12 October 2017.
A global event
The jewel in in-cosmetics’ crown remains its Europe-based event, which was rebranded as Global in 2016. Reaffirming its place as the world’s largest personal care ingredients show, almost 800 exhibitors presented a huge variety of products. Over three days, 9 726 unique visitors travelling from 131 countries attended – a 14 percent increase on 2015.
The global show will return to London this year from 4 to 6 April for the first time in 15 years.
A formula for success
The group’s two-day Formulation Summit welcomed 114 international delegates last year – up from 60 in 2015. The niche event, which is aimed at R&D professionals and scientists, was hosted in London for a second time in October. Two thirds of the attendees travelled from outside the UK, highlighting the quality of a programme that included speakers from L’Oréal, Henkel and King’s College London.
Showcasing the suppliers that matter
Over the course of the year, 95 percent of the world’s top 20 personal care ingredient suppliers exhibited at in-cosmetics at least once. This is a 17 percent increase year on year. AkzoNobel Surface Chemistry, Ashland Specialty Ingredients, BASF, Bayer HealthCare, Clariant, Croda, Dow, Evonik, Lipotec, Lonza, Lucas Meyer Cosmetics, Solvay, Summit Research and Vantage Specialty Chemicals were just some of the companies that supported the shows in 2016.
Alain Saintrond, founder of The Innovation Company, has exhibited at most in-cosmetics events. He comments: ‘These are the industry’s premier events. A lot of our success is due to our participation at in-cosmetics. It is the best platform to showcase ingredient innovation as most of the leading manufacturers attend every year.’
At the forefront of education
In-cosmetics events are not just about sourcing ingredients – networking and education are a crucial element of the appeal. This includes the group’s invaluable Marketing Trends sessions, Technical Seminars and unique Formulation Lab, which is a purpose built laboratory on the show floor that enables R&D professionals to take part in hands-on demonstrations. The Formulation Lab was rolled out in the Americas in 2016 with the ground-breaking Formulation Challenge.
In-cosmetics begins 2017 looking to consolidate its position in North America, while further growing its Global, Asia, Korea and Latin America events. As Lucy Gillam, director of the in-cosmetics Group, explains: ‘2016 was a fantastic year and despite the uncertain economic climate, in-cosmetics is thriving – more manufacturers than ever before are using the events as a platform to find an extra special something that will set them apart. But we are not resting on our laurels. We will once again be introducing novel ideas at our 2017 events to ensure they remain highly relevant to the industry and help our customers grow their businesses.’
The group is also investing in developing an online community for cosmetics manufacturers, beginning with a new group website. Thanks to a comprehensive search engine optimisation campaign devised by a leading digital agency, the new website aims to capture new web traffic in order to deliver more connections and broker future business relationships between buyers and suppliers.
As the cosmetics industry continues to tap into digital marketing, in-cosmetics sees online as an area that can bring new audiences to its events. With more than 33 000 followers currently engaging with its social media channels in English, Portuguese, Korean and Thai, in-cosmetics will strengthen its ties to the industry via Facebook, Twitter and LinkedIn, providing a platform for professionals across the world to exchange ideas and network digitally.
‘Online is definitely a focus for 2017 and has become a key part of our strategy. It demonstrates we are much more than just face-to-face events. We have become one of the only personal care ingredient event organisers to engage with suppliers and manufacturers all year round through multi-language channels. This ensures that we will deliver more up-to-date, 100 percent targeted contacts and connections for the personal care industry than our competitors in 2017 and beyond,’ Gillam adds.
Visit the in-cosmetics website to find out more about the group’s events scheduled for 2017.