Clariant has created a skin soothing serum in a roll-on format, which has been sponsored to select tradeshows as gifts for guests. The serum made its debut in Monaco at Luxepack, which took place from 1 to 3 October.
The project involved two of Clariant’s business units and four industry partners. The idea was conceptualised by two innovators. Alessandro Pozzati, an industrial designer at the ColorWorks design and technology centre in Milan. The centre forms part of Clariant’s Masterbatches business group. And Katya Spera, sales manager for personal care in Italy for Clariant’s industrial and consumer specialties business unit.
New trends brought to life
‘Creating an item we can use to promote our ColourForward trend analysis and colour forecasting tool is an annual challenge,’ says Pozzati. ‘This year, our personal care gift not only highlights ColourForward, but also the ingredients marketed by the personal care group.’
The ColorForward 2019 trend called ‘Made in Human’ focuses on humanity’s struggles in an increasingly technological world. That was the creative spark, according to Spera.
‘It seemed to be the perfect match with a restorative serum, called Rhythm N’Blue, offered by Clariant Active Ingredients to repair skin damaged by stress, fatigue, pollution and the effects of blue light exposure,’ she explains. ‘One of the colours in the Made in Human trend, is a soft, soothing turquoise called “Keep Wonder Alive”. We used this colour for the packaging and selected a roll-on format to mimic a massage action when applying the facial product.’
Merck provided the special effect pigment that adds brilliance and a sparkling glitter effect to the Keep Wonder Alive turquoise colour. Italian formulator, Biogei Cosmetics produced the Rhythm N’Blue serum. Italian plastic packaging producer, InduPlast supplied the roll-on container. Graphic designer company, D-Fusion created the label and a website to highlight the project.
Packed with active ingredients
Rhythm N’Blue also showcases several products from Clariant Active Ingredients. Nipaguard EHP is a broad-spectrum antimicrobial agent. Artistoflex Silk is a highly compatible thickener or texturiser that delivers a luxury sensory experience. The skin resynchroniser, B-Circadin; Fuligo, which increases skin density and firmness; and the skin-soothing agent, MultiEx BSASM, are also included in the formulation.