SIAL offers a platform for the most groundbreaking food industry products and provides unparalleled media coverage to winners and entrants of the SIAL Innovation Awards.
Held every two years in SIAL Paris, the competition (open to exhibitors only) reveals the most innovative products from 105 participating countries. In 2014 there were over 1 700 applicants – a 70 per cent rise from the previous edition. The selection committee (a panel of hand-picked food specialists) chose 675 products for the SIAL Innovation Book, and the Grand Jury designated 15 winners, awarding Gold, Silver and Bronze prizes to the best three entries.
78 per cent of exhibitors present new products
Every single one of the 160 000 visitors expected at SIAL Paris (16 to 20 October 2016 in Paris Nord Villepinte) knows that this show will give them precious insight into the products and trends of the future. If 76 per cent of professionals say they have discovered innovations here in the past, it’s because 78 per cent of the exhibitors use this biennial event as an unveiling platform for their R&D team’s newest products.
The companies present in SIAL’s Innovation area (which is frequented by around 75 per cent of the show’s visitors) see a large return on investment when their products win awards. It should therefore come as no surprise that 80 per cent of 2014’s successful candidates are entering the competition again this year.
Innovation – a valuable driver for export
The competition is also an effective business tool. ‘We mentioned our awards in our brochure and on our website,’ says frozen food company Boiron Surgélation. ‘This helped us to put together a solid tax credit file for our research and innovation development.’ The Catalan company Nice Fruit also included the SIAL Innovation Awards logo on its brochures, newsletters and promotional materials, while Les Twistsused their 2014 award as an internal tool to congratulate all involved, including financial partners,’
‘The award has indirectly contributed to our company’s growth by raising our business profile,’ says edible seaweed company Globe Export.
Brooklyn Brew Shop (which offers home beer brewing kits) says that SIAL has allowed them to make some fabulous contacts and secure distribution to over twenty-five countries.
The gateway to the big league
SIAL Paris offers many opportunities. ‘You have to come well prepared,’ says microalgae company Algama. French Cookersays that SIAL Paris may seem overwhelming at first. ‘It was a fantastic experience for us – one that got us into our target market and made us big league players. You do need to keep a cool head though, and keep an eye on both supermarket orders (as the amounts can be significant) and potential labelling issues with export.’
SIAL is calling all exhibitors. Simply present your innovations and try to win one of 15 SIAL Innovation awards. All entries are free. SIAL Innovation is an unmissable chance to increase visibility and kick-start networking with over 156 000 international food world players.