Future of Beauty Collection to debut at MakeUp in LA

Highlights include cutting-edge formulations, tech-driven solutions, and sustainable packaging innovations.

Innovative Beauty Group (IBG),a leading global beauty solutions provider, is debuting its The Future of Beauty collection at MakeUp in Los Angeles, from 12 to 13 February at the LA Convention Center. Blending innovative product technology with AI-driven insights, this collection marks a bold leap in skincare and self-care innovation. At Booth G27, attendees can explore the collection’s cutting-edge cosmetic formulas, first-to-market sustainable packaging innovations, and advanced ingredient offerings.

Attendees will have the opportunity to immerse themselves in The Future of Beauty during an interactive tour led by an AI beauty expert specialised in the product collection, as well as industry predictive intelligence, showcasing how advanced science and technology intersect to create products designed for modern living.

Collection highlights

IBG’s The Future of Beauty collection redefines skincare and beauty with a seamless blend of advanced science – through data analysis – sustainability, and mindful innovation. Highlights include:

  • Modern, Microbiome-Friendly Solutions: Designed to meet today’s consumer demand for effective products that support skin’s natural microbiome.
  • Luxury Meets Efficacy: Premium formulations that prioritise skin health while embracing a forward-thinking approach to self-care.

Featured formulas

  • Micellar Makeup Remover Spray: A microbiome-friendly pre-cleansing spray that effortlessly removes makeup while protecting skin’s natural barrier.
  • Circadian Recovery Body Serum: A luxurious body serum designed to align with the skin’s natural daily rhythm, promoting renewed, radiant-looking skin.
  • Pepper Plumper Liquid Lip Balm: Enhances the appearance of fuller lips using a natural cayenne pepper blend to provide a plumping effect.

Packaging innovations

IBG will debut a number first-to-market packaging innovations, marrying sustainability with functionality:

  • Refillable Tin Compact: A patented, glue-free, and magnet-free pan-locking system for sustainable luxury.
  • SensaCurve Tube: A sensory-driven lip applicator featuring a gentle curve that hugs the lips for a precise and satisfying application experience.
  • Precision Tip Tube: A finalist in the IT Award for Packaging, the fine-tip nozzle tubes are molded in Oceanworks® reclaimed plastic and deliver targeted formulas with precision, reducing product waste.
SensaCurve Tube packaging has a sensory-driven lip applicator featuring a gentle curve (Image: Innovative Beauty Group)

Ingredient highlights

  • Neurocosmetic Ingredients: Help to shield skin from daily environmental stressors – for example, Rejuvaveen – while supporting the natural renewal process for smoother, more even-toned skin.
  • Magnesium-Rich Botanicals: Proprietary blend of antioxidant-rich ingredients – including basil, wild indigo, tamarind, prickly pear, and kale – which deliver a powerhouse of skin-loving benefits to help calm, replenish, and protect skin for a balanced, radiant, and resilient complexion.
  • Signature Fragrance: Elevating the self-care experience and enhancing daily beauty rituals with notes of vanilla and sandalwood for a luxurious and calming sensory experience.