Kellanova – formerly Kellogg Company – has formally completed the previously announced separation of its North American cereal business, WK Kellogg Co. This marks the beginning of Kellanova’s journey as an independent, publicly traded company, and we’re excited to enter this new era.
This separation, allows both companies to be better positioned to;
- Focus on its distinct strategic priorities, with financial targets that best fit its own markets and opportunities.
- Execute with increased agility and operational flexibility, enabling a more focused allocation of capital and resources in a manner consistent with those strategic priorities.
Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people.
While the company’s corporate name has changed to Kellanova, the Kellogg’s brand will remain on its products around the world. In South Africa, Kellanova will continue to be powered by differentiated brands including Kellogg’s Corn Flakes, Coco Pops, All-Bran, Granola, Rice Krispies, Special K, Pringles, Noodles Pringles, and others.
“As a standalone company, Kellanova will benefit from greater operational focus and fit-for-purpose strategy and resource allocation, investing behind its differentiated brands to deliver consistently strong net sales and earnings growth over time. and we’re excited to enter this new era.” said Philip Nieman, Kellanova South Africa, general manager.
This growth is expected to be complemented by improved profitability to be achieved through operating leverage, a mix shift toward its most differentiated brands, building scale in emerging markets, and ongoing productivity and revenue growth management.
Kellanova (NYSE: K) is a leader in global snacking, international cereal and noodles, and North America frozen foods, with a legacy stretching back more than 100 years. In South Africa, Kellanova is powered by differentiated brands including Kellogg’s, Corn Flakes, All-Bran, Special K, Rice Krispies, Coco Pops, Strawberry Pops, Granola, Pringles Cereal Bars and Instant Noodles. Kellanova’s vision is to become the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Globally, Kellanova is projected to generate net sales of approximately $13.4-13.5 billion in 2024.
Kellanova is guided by our purpose to create better days and a place at the table for everyone through our trusted food brands. We are advancing sustainable and equitable access to food by addressing the intersection of hunger, sustainability, wellbeing, and equity, diversity & inclusion, with the ambition of creating Better Days for 4 billion people by the end of 2030 (from a 2015 baseline).