Kellanova, understands that parents want the best for their children, and that includes breakfast.

In line with the commitment to delicious and nutritious breakfast options, Kellanova is excited to announce that its beloved children’s cereals — like Coco Pops, Rice Krispies, and Froot Loops — now contain 25% less sugar.
Kellanova showcases its continuous innovation products with a focus on sugar reduction by relaunching its entire kid’s portfolio. It now has 25% less sugar, is fortified with iron, and is high in 7 B vitamins, which contribute to energy, combat fatigue, strengthen immunity, and enhance mental performance. The range promises a great taste and aims to help consumers create healthy daily eating habits that support their overall health.
“At Kellanova, we believe that in order to remain committed, we must listen to our consumers, understand their needs and preferences and offer them nutritious, tasty, and convenient products. This involves constantly innovating and improving our products, using the best ingredients and the latest technologies,” said Prenisha Moodley, brand manager at Kellanova.
Breakfast cereals are essential to South Africans’ diet, contributing carbohydrates, vitamins, and minerals when consumed with milk. The consumption of breakfast cereals is well recognised as an essential part of a balanced diet. In addition, when consumed with milk it contributes positively to protein and calcium intake, and key ingredients needed for a more balanced diet.