LEROY MERLIN South Africa Announces Frank Dufourq as New General Manager

By Zandile Mavuso
Editor: DIY
Leroy Merlin South Africa GM Frank Dufourq

LEROY MERLIN South Africa, a leading provider of home improvement products and solutions, today announced the appointment of Frank Dufourq as General Manager, effective May 6, 2024.

Dufourq brings a wealth of experience to the role, having spent the last 25 years at LEROY MERLIN, France. Most recently, he served as Leader of the Inhabitants Conquest Initiative for Colead France. Throughout his career at LEROY MERLIN France, he has held various positions, including Financial Controller, Logistics Department Manager, Customer Services Department Manager, and Store Manager.

In his new role, Frank will be responsible for overseeing all aspects of LEROY MERLIN South Africa’s operations, including driving growth, implementing strategic initiatives, and fostering a strong team culture.

“I am very pleased to appoint Frank Dufourq as the new General Manager of LEROY MERLIN South Africa,” said Thomas Bouret, General Manager ADEO and Coach President LMSA. “Frank’s extensive experience in various operational roles, his strong commercial spirit, and his ability to lead and motivate teams make him the ideal candidate to continue the successful growth of LEROY MERLIN South Africa. I am confident that he will be a valuable asset to the company.” Dufourq added, “I am excited to take on this new challenge and lead the talented team at LEROY MERLIN South Africa. I am impressed by the company’s strong foundation and ambitious development plan, and I look forward to working with everyone to further solidify LEROY MERLIN’s position as a market leader in South Africa.”

Frank succeeds Cédric Sennepin, who will now embark on a new challenge as ADEO’s Omnicommerce Director of the Sales & Operation pillar. This role is essential for aligning sales activities and operations with the company’s growth objectives, as well as ensuring a positive customer experience. 

LEROY MERLIN, located in Fourways, Greenstone, Little Falls, and Boksburg within Gauteng, has earned the prestigious title of Best Hardware Retailer in the Best of Joburg awards for three consecutive years. Leroy Merlin has a robust expansion plan in place that will see the continuation of the growth of the brand in South Africa over the next few years. 

Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za