LIVEKINDLY raises $335 million to accelerate adoption of plant-based living

LIVEKINDLY Collective, a collection of heritage and start-up brands on track to become one of the world’s largest plant-based food companies, has announced a successful capital raise led by The Rise Fund, the global impact investing platform managed by TPG.

This round was joined by existing investor Rabo Corporate Investments, the investment arm of Rabobank, S2G Ventures, and other existing and additional mission-aligned investors.

Plant based eating
The funding will be used to accelerate LIVEKINDLY Collective’s expansion into growth geographies, like the U.S. and China, and fuel its acquisitions, key partnerships and investments in plant-based innovation

Top three fastest-growing plant-based food companies

This investment closes a growth funding round of $335 million, including $135 million converted from a prior round, bringing the total funds raised by LIVEKINDLY Collective in its first year to $535 million. With this latest investment, LIVEKINDLY Collective has become one of the top three highest-funded and fastest-growing plant-based food companies globally.

“Our mission is to make plant-based living the new norm, creating a healthier, more sustainable global food system through our international portfolio that meets local tastes,” said David Knopf, CFO of LIVEKINDLY Collective. “With the close of this funding round, we are ideally positioned to rapidly scale our model and lead the global consumer shift toward healthy, delicious and sustainable plant-based alternatives.”

The funding will be used to accelerate LIVEKINDLY Collective’s expansion into growth geographies, like the U.S. and China, and fuel its acquisitions, key partnerships and investments in plant-based innovation.

“We are building a global pureplay in plant-based alternatives – which we believe is the future of food,” said Roger Lienhard, Founder and Executive Chairman of Blue Horizon Group and Founder of LIVEKINDLY Collective. “In just one year, we have raised a significant amount of capital, which testifies to the urgency of our mission and the enormous investment opportunity it represents. We believe the momentum behind plant-based living will continue to grow in both the private and public markets.”

Sustainable development

The Rise Fund works with growth-stage, high-potential, mission-driven companies seeking to generate meaningful returns while advancing progress towards achieving the UN Sustainable Development Goals. This investment in LIVEKINDLY Collective is The Rise Fund’s second major investment in the global plant-based ecosystem. Steve Ellis, co-managing partner of The Rise Fund, has joined the LIVEKINDLY Collective Board of Directors, effective 1 March 2021.

“We are excited to work with LIVEKINDLY Collective and its ecosystem of innovative companies and world-class leaders to meet the growing global demand for healthy, plant-based, clean-label options,” said Ellis. “The company’s unique, mission-driven model operates across the entire value chain, from seed to fork, to drive worldwide adoption of plant-based alternatives and create a healthier planet for all.”

LIVEKINDLY Collective has five companies under its umbrella and 470 employees around the world. In addition to Ellis, the company has recently seated six new directors, Suzy Amis Cameron, Barbara Kux, Shujun Li, Paul Polman, Walter Robb and Gaby Sulzberger.



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