Following a strategic review of the South African market, an innovative re-branding strategy has been introduced to dispel any confusion as to the identity of the Lonza wood businesses.
Doug Sayce, General Manager of Arch Wood Protection South Africa, explained that when Lonza purchased the global Arch business in 2011, the company names of the various wood protection businesses remained unchanged, which created confusion on the South African platform. It was therefore decided that the Global operations would be re-branded as Arch Wood Protection from January 2015, and that the South African company name will remain unchanged as Arch Wood Protection (SA) (Pty) Ltd.
Sayce added, “This proactive and positive move will help unify all our global wood protection businesses around the world and provide a distinct and consistent focus in our various markets. Our successful customer focused business remains a key emphasis of the Lonza family and we move forward with Lonza’s continued support to develop exciting new opportunities, whilst remaining key innovators for our wood protection customers and markets”.
The new Arch Wood Protection brand design is a natural evolution from the original Arch identity during the last decade. This fresh and innovative image is perfectly aligned with the company’s philosophy to provide tried and tested wood protection products, application technologies and customer support services that are designed for real world environments.
Current service and personnel contacts, as well as all banking details for the business will remain unchanged.