Reed Exhibitions UK has scooped the Best Marketing Campaign – Trade Award at the AEO Excellence Awards 2020.
The marketing campaign was for one of its largest trade events, in-cosmetics Global 2019.
Increase in visitors
The judges applauded the campaign for its targeted marketing messages and impressive social media campaign which resulted in an ‘admirable increase in visitors’.
in-cosmetics Global, which has been running for 30 years, offers R&D professionals from all corners of the personal care and cosmetics industry an unrivalled opportunity to source the latest ingredients, network with key suppliers, and learn about the trends shaping the beauty and personal care industry. In 2019, the show welcomed more than 12 000 visitors through its doors when it made a return to its spiritual home in Paris. A total of 843 companies exhibited including many of the industry’s biggest names such as BASF, Croda, Ashland and Clariant.
Rewarded during a tough year
Roziani Zulkifli, exhibition director of in-cosmetics Global, says: “We are absolutely delighted to win the Best Marketing Campaign – Trade Award at the AOE Excellence Awards 2020! Our amazing team worked tirelessly to offer the industry unparalleled opportunities to discover, learn and network and make the 2019 show such a success. This year has been incredibly tough for the events industry so it’s uplifting to be rewarded for our efforts. Whilst in-cosmetics’ online activity this year – from in-cosmetics Connect to our online events – has also been a success, we can’t wait to see everyone in Barcelona next year to put on the fantastic event in-cosmetics Global has become world-renowned for!”
The next edition of in-cosmetics Global is due to take place from 5-7 October 2021 in Barcelona, Spain.