Metropolitan Enables African Success with the #WeSeeYou Campaign

By Janice Roberts

Metropolitan has recently launched the latest iteration of its #ISeeYou campaign, aimed at enabling African success. This evolution of the campaign, titled We See You, We’re For You, celebrates South Africans who have achieved financial success thanks to the support and assistance they have received from others. At the same time, it empowers financial services consumers to attain similar successes.

Running on Metropolitan’s digital platforms, the campaign will see one lucky winner walking away with a grand prize every month to help them in their quest for success. The prize will relate to the specific South African being highlighted for that period. For instance, in March and April, as the campaign will be highlighting Thabo Msibi – the youngest dean in South Africa – one fortunate follower will receive R10 000 towards their education, simply by sharing the advice that enabled their success.

In the coming months, Metropolitan social media followers will also be introduced to Joseph Matheatau, South Africa’s first blind barista; Somaya Marais, Founder of and Driving Instructor at the U Go Girl Driving Academy which caters specifically for women; Dimakatso Sekhoto who made the leap from working in the financial sector, to becoming a farmer with her father; and Marna Coetzee who left an abusive relationship and now owns her own health shop.

Msibi, who is the dean of the University of KwaZulu-Natal, says that he is who he is today because of the actions and advice of the people who helped him over the course of his life. He shares: “We often don’t see things within ourselves that others see.”

In addition to shining a light on achievers like him, We See You, We’re For You also acknowledges those who helped them, like Msibi’s sister who intervened when his life was at its lowest point.

Llewellyn Allen, Head of Brand and Marketing at Metropolitan, says: “The road to success isn’t a path you can walk alone. African success is actualised by uplifting others. With this iteration of the campaign, we are going beyond amplifying African success and are enabling it through our product offerings, advice and competitions. In doing so, we are showing that we are here to support South Africans and offer our assistance when needed. We see you, and we’re for you.”

To stand a chance of winning, follow Metropolitan on Facebook, Twitter and Instagram and share the best advice you’ve been given. For more information, visit

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