Mexican consumers follow their noses to their preferred shopping experience

Following the launch of Givaudan’s Aroma Kiosk, shoppers in Mexico are now being offered a tailor-made experience led by suggestions based on their preferred aromas.

Jim Toy, consumer analyst at GlobalData, says: “Digitalisation has progressed in recent years to supply the ‘oil’ of the 21st century that is integral towards understanding the needs and wants of modern consumers. Out of 514, *61% of respondents to GlobalData’s Q1 2021 Consumer Tracker Survey said that personalisation often or always affects their product choice, making the region an ideal ground to test on being **8% higher than the global average. This technology can indeed be combined with other profiling techniques that use cameras and digital profiling to create a better picture of the ‘in-store’ customer.”

Sense of smell Image by pics_kartub from Pixabay
With the consumers’ backlash against the potential invasion of their privacy, scent-based analysis will come across as relatively harmless to their data privacy, owing to how novel and unusual the technology will appear

Sense of smell

Toy goes on to explain: “Sadly, COVID-19 has slowed down ‘in-store’ interactions and digital-sensory innovation. With the world coming out of lockdown, the technology is picking up where it left off. Innovative hardware designers in this niche space need to be conscious of how senses of smell may vary across demographic groups.

“However, with the consumers’ backlash against the potential invasion of their privacy, scent-based analysis will come across as relatively harmless to their data privacy, owing to how novel and unusual the technology will appear. This should make consumers feel much more at ease in allowing Givaudan’s advanced AI (ATOM 2.0) to consult them on their preferences, that is administered on the back of their scent preferences at the store itself.”

ATOM 2.0

“Consumers are presented with a funnel where various scents are transmitted from. Through a succession of questions based on each aroma profile, the ATOM 2.0 advises the consumers how to shop using personalised recommendations.

“As much as this technology has huge future potential, Aroma Kisok will certainly need fine tuning so not to overwhelm or under-deliver on a person-by-person basis, or else risk damaging the relationship between the customer and the retailer they chose to visit.”

* GlobalData’s Q1 2021 Consumer Tracker Survey – Mexico, out of 514 consumers

** GlobalData’s Q1 2021 Consumer Tracker Survey – Global, out of 21 768 consumers



Latest


15 Apr 2021
Contract manufacturer KAS Africa secures $10mn investment

In a transaction aimed at supporting economic growth in Africa, KAS Africa has added significant strength to its balance sheet…

Contract manufacturer KAS Africa secures $10mn investment

In a transaction aimed at supporting economic growth in Africa, KAS Africa has added significant strength to its balance sheet with a $10mn investment from TRT Investments. The deal will also boost the capacity of this contract manufacturer to execute its aggressive growth plans. KAS Africa is a leading contract…

14 Apr 2021
Bio-Oil launches Instagram mobile app for B2B marketing

Union Swiss, the maker of the global skin care brand Bio-Oil, has partnered with Bluegrass Digital to design and develop…

Bio-Oil launches Instagram mobile app for B2B marketing

Union Swiss, the maker of the global skin care brand Bio-Oil, has partnered with Bluegrass Digital to design and develop a new Instagram-style mobile app to provide distributors across 154 countries the ability to access brand content, news and information to support their marketing and sales initiatives. The new B2B…

14 Apr 2021
Achema Pulse to explore global process industry trends

Digitalisation, hydrogen, resilient supply chains and faster R&D processes are some of the topics at the top of the agenda…

Achema Pulse to explore global process industry trends

Digitalisation, hydrogen, resilient supply chains and faster R&D processes are some of the topics at the top of the agenda of the global process industry. This concerns companies worldwide and calls for an international exchange of dialogue. These topics will feature prominently on the programme at Achema Pulse – a…

13 Apr 2021
in-cosmetics launches digital platform to inspire and promote innovation

The in-cosmetics Group has launched a dedicated digital space for the beauty and personal care industry to share and promote…

in-cosmetics launches digital platform to inspire and promote innovation

The in-cosmetics Group has launched a dedicated digital space for the beauty and personal care industry to share and promote their new ingredients and innovations called Discover. Featuring the very latest launches from exhibitors across the full in-cosmetics portfolio, the brand-new directory will be a one-stop-shop for product manufacturers looking…


Top stories


30 Nov 2017
Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form…

Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form of diabetes, known as “type 3” diabetes and Alzheimer’s disease.

25 Jun 2020
How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a…

How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a changing environment, whether it be internal or external. Qualities of agile businesses include being adaptive, flexible and creative in your response to change without losing momentum (remaining productive) or vision.…

01 May 2020
Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex,…

Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex, which continuously invests in technological advancements to meet requirements in diverse industries – has increased production capacity of materials so desperately needed during the global COVID-19 pandemic,” explains Rosa Naidoo,…

23 Apr 2020
Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love.…

Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love. Santam, Fairlady and, for the first time this year, Truelove Magazine, have partnered up in the search to find the best female entrepreneurs in the country. Best women entrepreneurs If…


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za