Mobi Trader visits cities and remote towns

The Mobi Trader, days before it set out on its country wide journey.

The Mobi Trader, days before it set out on its country wide journey.

Saffer is a bathroom and plumbing supplier of locally manufactured and branded plumbing and sanitaryware products to retailers, builders’ merchants, plumbers’ merchants and hardware stores. WHD is a hardware and tools supplier to the same industry. Both WHD and Saffer are members of Distribution and Warehousing Network Limited (Dawn).

The Mobi Trader is a truck and trailer stocked with a full range products available from the suppliers. The truck visits cities – especially remote towns in South Africa. When stopping WHD and Saffer representatives then invite their regional clients to view the extensive product line and to get a touch and feel experience of existing and newly introduced products.

Clients can immediately place orders. Deliveries arrive within 24 to 48 hours after the order is placed and 72 hours in the far reaching areas.

The Mobi Trader, days before it set out on its country wide journey.

The Mobi Trader, days before it set out on its country wide journey.

The Mobi Truck idea started over a year ago. After extensive planning and design, the Mobi Truck became a reality. As Derek Tod, Chief Executive Officer of Distribution and Warehousing Network Limited (Dawn) says, “It is difficult to show products to everyone and now we can get to all valued retailers via direct visits to their town, or attend trade shows such as Nampo.” He continued, “We had to absorb 7% inflation over the past few years which made for an extremely difficult market.” In these difficult times Dawn still kept investing over R300 million back into the company which included projects such as the Mobi Trader. “The Mobi Trader has been a dream for a long time. At long last it is here and this is just another innovative step for us towards Master Distributor Status”.

Dave Ferguson, chief procurement officer at Dawn, says, “We have at least one show a year in each of our eight regional branches. We consider the turnout to be good if 10% of our customers attend. With the Mobi Trader we are able to take the show directly to our customers. As the age old saying goes, ‘if the mountain won’t come to Muhammad then Muhammad must go to the mountain’.” Furguson iterates, “When people see the range they will have a better understanding of what we as a company are about.”

The Mobi Trader set about its journey on 29 June and Secunda, Mpumalanga was the first town to be visited. Feedback from the Mobi show was that customers were really pleased with this first-of-a-kind concept.

The Mobi truck will be in the Nelspruit and greater Limpopo area until September. To find out when the Mobi Trader will be in your area contact the Dawn Care centre on 011-323-0450.

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