HARMONIE™ NatuVel gel, a plant-based innovation, is transforming beauty formulations with its flexibility beyond traditional elastomer gels.
Momentive, a global high-performance silicones and specialty solutions company, introduced HARMONIE™ NatuVel gel at in-cosmetics Global. This 100% bio-based elastomer gel enables a new generation of skin care, suncare and colour cosmetics.
This solution is the latest addition to the HARMONIE™ product range, which combines Momentive’s world-leading technical expertise with plant and mineral feedstocks. This winning combination delivers high-performance personal care ingredients with a higher content from renewable feedstocks.
Easily adaptable formulation technology
Designed with natural formulations in mind and to meet the needs of the clean beauty market, HARMONIE™ NatuVel gel is derived from 100% plant-based raw materials and developed under the guidance of the Twelve Principles of Green Chemistry.
The unique, patent-pending, translucent gel provides formulation flexibility beyond traditional elastomer gels. It provides soft focus and blurring effects, offers luxurious sensory aesthetics, reduces the oily sensation of common cosmetic ingredients, including UV filters, and mattifies the skin. In addition, it brings functional benefits for the formulator, supporting stabilisation of W/O emulsions and helps to disperse and suspend pigments and powders.
Committed to a more sustainable world
“Our HARMONIE™ by Momentive range is a symbol of Momentive’s commitment to the pursuit of a more sustainable world,” said Jose Luis Conde, Vice President and Global Segment Leader, Beauty and Personal Care. “The launch of a breakthrough innovation like HARMONIE™ NatuVel gel shows the role of science and technology in overcoming challenges and taking us further on this journey. We aimed for a 100% naturally derived solution that could perform on par with silicone elastomer gels and that is what we are showcasing today.”
“We are excited to introduce the HARMONIE™ NatuVel gel to the market. We have listened to our customers’ requests for biobased alternatives for ingredients that are hard to replace, such as the elastomer gels,” explained Sabine Turner, Global Natural’s Leader. “We continue to invest in delivering materials that solve formulators real-time challenges.”
During in-cosmetics Global, Momentive hosted visitors at its booth where they could experience the benefits of HARMONIE™ NatuVel. Skin care, colour cosmetics and SPF products formulated with HARMONIE™ NatuVel gel were also available at Momentive’s booth (2A30) within the in-cosmetics Sensory Zone. Products in the HARMONIE™ by Momentive range are available in South Africa from Savannah Fine Chemicals.
