The CBD market is expected to be worth $1.7bn by 2025 and brands are quickly finding opportunities in line with the regulations to take advantage of this expanding segment.
According to Aprinnova, represented locally by Savannah Fine Chemicals, not only are we seeing new brands emerge based on CBD, we’re also seeing established skin and hair care brands expand to include CBD in their formulations. Some new emerging brands are demonstrating they can launch an entire line based on CBD across many SKUs while established brands are branching out to include CBD into a flagship or hero product. Investors also see major opportunities. For instance, recently Lord Jones, a US-based brand that manufactures and distributes some of the finest hemp-derived CBD infused topicals and ingestibles, was acquired for over $300mn.
For marketers and formulators looking to launch new CBD beauty products, it is critical to increase your chances of success as the market is becoming more and crowded. One strategy is to focus on the delivery of CBD to the skin using sustainable and high-performance carrier oils.
When choosing an emollient for your next CBD launch, consider the following key factors. A carrier oil should offer multiple skin benefits like moisturisation and align with the demands for natural and sustainable oils. We now know, based on new research on CBD receptors in the skin, that it should also deliver CBD effectively to the skin.
Improving the delivery of CBD
According to an article in the peer reviewed journal ACS Neuroscience, cannabinoids can support the regulation of epidermal homeostasis, pain and itch sensation, skin inflammation, and skin appendages like hair, nails, and sweat and mammary glands. Cannabinoids can achieve these functional effects because they interact with certain receptors in the dermis and epidermis. These receptors are naturally occurring because the human body produces ‘endocannabinoids’. Any new CBD product needs an efficient way of delivering CBD to where these receptors are in the skin.
The Cosmos Technical Centre of Nikkol Chemical conducted a study to explore the skin penetration rate of CBD in Neossance Squalane versus jojoba oil, sunflower oil, MCT and hemp seed oil into human skin. The study utilised the EpiSkin model, an in vitro reconstructed human epidermal skin model.
The study, outlined in Aprinnova’s video webcast below, demonstrated that Neossance Squalane delivered between 10 and 40 times more concentrations of CBD to where receptors are in the skin.
In addition to improving the delivery of CBD, Neossance Squalane aligns with the top demands of consumers. In a review of the top claims of CBD launches in 2019 from Mintel’s GNPD, Neossance Squalane met 13 leading claims, including moisturisation, ethical sourcing, anti-ageing, free-from, natural and sustainable.
A great formulation ingredient
To be effective for example in a skin care product, CBD must reach the receptors in the skin. To reach these receptors, an effective carrier oil is required. Neossance Squalane is an ideal carrier oil and makes it easy to formulate CBD effectively in hair, skin and body care products. It also promotes the bioavailability of CBD in a formulation. It also helps to alleviate consumer concerns about the purity and effectiveness of CBD products.
Prior to demonstrating the efficacy of Neossance Squalane in improving the delivery of CBD in hair and skin care applications, Aprinnova has proven that it demonstrates greater moisturisation and barrier repair than jojoba oil when used in skin care applications.
Neossance Squalane also outperforms argan oil in multiple hair conditioning attributes and addresses an unmet need in clean beauty, specific to hair care product performance, where it improves the performance of silicone-free conditioners.
Microbiome-friendly skin care
More than ever, consumers are looking for science-backed, microbiome-friendly products. Using Neossance Squalane in personal care applications can support healthy and younger-looking skin health to meet this demand, because it supports a healthy microbiome.
According to Aprinnova, studies have demonstrated the application of Neossance Squalane meets four standard microbiome-friendly criteria:
- it is free from contamination
- it increases bacterial diversity without harming growth
- it maintains a healthy microbiome balance, or variety of bacterial composition
- it does not disturb skin balance.
There is also indication that the application of Neossance Squalane can result in greater increase of microbiome diversity in people with dry skin. Using Neossance Squalane can increase the chances of success for any product launch because it increases performance and promotes sustainability.
