Inspired by the isiZulu term for “come here,” Coca-Cola Wozzaah celebrates vibrant and dynamic African culture.
Ahead of celebrating Africa Day, Coca-Cola dropped its newest Coca-Cola Creation, Coca-Cola Wozzaah, a symphony of flavours inspired by the beating heart of African culture. Through digital experiences, coupled by the refreshing taste of Coca-Cola Wozzaah, fans were transported through the continent of Africa and experienced the electrifying flavours and expressive culture of each unique country.
Embodying Africa’s dynamic energy
Coca-Cola® Wozzaah is crafted to embody the pulsating rhythm and dynamic energy of Africa. The new flavour provides the refreshing Coca-Cola taste fans know and love, remixed with vibrant, tropical flavours inspired by Africa. Its captivating pulse and innovative blend seamlessly fuse a kaleidoscope of flavours for fans to enjoy, found nowhere else but in Africa. The design of each can of Coca-Cola Wozzaah boasts contemporary typography and bursts of vivid colour that captures the dynamic rhythm of African culture, infused with the heightened expression of the continent’s boundless creativity.
More than just a beverage, Coca-Cola Wozzaah pays tribute to the energy of the continent, recognising the influence Africa has across all aspects of culture around the world. To celebrate this cultural resonance, Coca-Cola Wozzaah invites fans to join in the vibrancy and immerse themselves in a series of exhilarating physical and digital experiences. These experiences will be brought to life through dynamic collaborations with trailblazing artists who embody a profound connection to the essence of Africa’s creativity, igniting a cultural renaissance that resonates with fans worldwide.
A musical collaboration
As the ambassador of this new Coca-Cola Creation, Coca-Cola partnered with global music sensation and proud Eswatini citizen, Uncle Waffles, who will play a pivotal role in bringing Coca-Cola Wozzaah to life. Renowned for her electrifying performances and unwavering commitment to celebrating African culture, Uncle Waffles promises to infuse the Coca-Cola Wozzaah experience with unparalleled energy and celebrations that can be connected to fans across the world.
On May 23rd, Coca-Cola Creations and Uncle Waffles joined forces for an exclusive concert in Johannesburg, bringing to life the world of Coca-Cola Wozzaah for fans to immerse themselves in. The event surprised and delighted local spectators with a special pop-up concert by Uncle Waffles, followed by the grand unveiling of Coca-Cola Wozzaah.
“We are thrilled to introduce Coca-Cola Wozzaah, a new Coca-Cola Creation that not only celebrates the rich tapestry of African culture but also embodies the spirit of innovation and creativity,” said Silke Bucker, senior director, Coca-Cola Category Lead, Africa. “Partnering with Uncle Waffles adds an authentic touch to this exciting launch, and we can’t wait to see how her dynamic presence will elevate the Coca-Cola® Wozzaah experience, creating unforgettable moments for our consumers worldwide.”
Accessible through the Creations Hub, Coca-Cola® Creations is inviting fans to experience its interactive online experience that amps up African creativity through artists reshaping the global music scene. Hosted by Uncle Waffles, each channel features audiovisual elements inspired by distinct spaces within South Africa, Morocco, Algeria, and Nigeria. Fans will be able to digitally explore the unique interactive experience and engage with social elements including customisable Snapchat lenses. Fans can access the digital experience by visiting https://www.coca-cola.com/za/en/offerings/creations/wozzaah.
