New homeware brand to revolutionise hardware market

By Zandile Mavuso
Editor: DIY

Skillcraft is now officially the South African distributor of the Decakila homeware range, which has been created by the same team that brings you the Ingco tools brand. Decakila was available for viewing at the Skillcraft Open Day in July alongside its renowned Ingco Tool offering.  

Following being awarded exclusive distribution in June, Skillcraft introduced the Decakila range to hardware retailers at the three EST Trade Shows in JuneThree trade shows, three cities followed by a “soft-launch” at the Skillcraft Open Day in July. Skillcraft MD, Angelo Angelos, believes that the Decakila home appliance range is a natural add-on to their existing wholesale business and can become a great key value range for the hardware sector.  

Leveraging the unparalleled expertise in battery technology gained through their Ingco power tool division, Decakila possesses an exceptional edge when it comes to its cordless products. This added to a value for money offering and an extensive product range sets Decakila apart from other homeware brands.  

Decakila is available in three product classes catering to all budgets and needs:  

· Budget – Deca Deal  

· Mid-range – Deca Life  

· High-end – Deca Prime  

Skillcraft will be supplying Decakila through its existing hardware channel and retailers can expect the same professional service and value ethos that they receive as Ingco clients. As with its flagship Ingco brand, Decakila has its own branded shelving units to ensure visibility in-store.  

With over 500 SKU’s currently available in the Decakila range internationally, it is already the biggest range in any single brand worldwide.  The team at Skillcraft will increase the local product range as the brand gains traction. For the moment an impressive selection of the KVI corded and cordless products is available.  

Retailers visiting the Ingco Open day in July were treated to a warehouse tour during which each process from stock receiving, product testing, returns, repairs, warehouse layout, CCTV, dispatch and courier systems were explained. A true display of professionalism was evident to all who were present on the day. 

The Open Day also gave retailers the opportunity to meet the internal staff at Ingco whilst spending quality time with their respective sales representatives and getting to experience the extent of the Ingco Product Range.  

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