SkinMiles.com is a new South African online retail store, which offers consumers top quality skin care products from around the world.
The site is the brainchild of Dr Alek Nikolic, a renowned aesthetician with over 20 years’ experience, who is also the executive director of the brand. He has used his knowledge and expertise to showcase the best skin care products on his site which are endorsed both by doctors and celebrities, such as Gwyneth Paltrow, Helen Bonham Carter and Christina Hendricks.
In choosing the right skin care product, consumers need to take into account a range of factors, including age, gender and skin type. At SkinMiles.com, Dr Nikolic provides a personal skin assessment and product recommendation once consumers have answered a few simple questions.
‘Our aim with the site is to give consumers access to doctor-prescribed skin care products without the added expense and hassle of a consultation,’ he says. The site also offers great incentives with its SkinMiles accrued with every purchase, and delivery is made to one’s door, free of charge, regardless of the cost of the order.
Solutions for savvy consumers
Radiantly glowing skin is a key indicator of outer health and youthfulness, yet this vital organ is about so much more. It’s a protective barrier against germs and other potentially harmful environmental elements, and helps regulate body temperature.
Keeping skin in tip-top condition is therefore not only about looking good, but also about staying healthy. Carolette van Wyk, SkinCeuticals medical area manager for the Western Cape says: ‘We need to realise that we can no longer leave our skin care regime to chance.’
Because South Africa is a sunny country, one of the first lines of defence consumers’ should establish for their skin is protection against the damaging effects of ultraviolet light. ‘Most people are unaware that what we perceive as the normal signs of ageing are directly caused by exposure to sun’s ultraviolet light, and having a skincare range that has a high SPF is essential,’ adds Dr Nikolic.
However the sun isn’t the only enemy of healthy, youthful-looking skin. Free radicals, as a result of alcohol and fatty food consumption, as well as smoking also have a harmful effect. The antioxidants available in a healthy, balanced diet as well as a range of skin care treatments are instrumental in fighting the damage caused by these lifestyle factors.
‘A skin care product that helps to support the skin’s natural antioxidant defence system can help improve the appearance of radiance and elasticity in the skin,’ comments Van Wyk.
Efficacy is key
‘The skin care products available on SkinMiles.com have all been personally used and tested for many years at my practice. They have also been chosen as a result of the proven, noticeable and positive effects on skin and the anti-ageing process,’ says Dr Nikolic. ‘This helps consumers to take the guesswork out choosing the right skin care product.’