New data to understand consumption

Nielsen has announced it will release Consumer Panel data fused with 2017 PAMS data in August this year, this is an enhanced survey that will provide the industry with rich information on 200 consumer goods categories and more than 5 000 brands.

Grocery-shop-stock-image

The study is being funded by the Publisher Research Council (PRC) and will provide manufacturers, media agencies and publishers with real consumption behaviour, based on over 17 000 PAMS respondent interviews and 4 000 CPS households, which are visited every two to four weeks throughout the year.

Nielsen Watch MD Terry Murphy says, ‘PAMS is the core hub of the study, which we will overlay with top line CPS data that stems from 20 years of robust, credible and trusted measurement providing verified consumption. This will create a full picture of readership, lifestyle and shopping behaviour amongst South African consumers together with their product consumption, based on two independent data sources namely the national PAMS (reader and non-reader) and the national CPS (consumer) panels.

‘Actual scanned data is collected in households at least once a month, resulting in a total of 48 000 household visits a year, and the measurement of 200 000 shopping occasions, and will provide penetration of categories including food, beverages, personal care and home care as well as usage, in terms of frequency and volumes. A new metric will be the breakdown of heavy, medium, light and non buyers across the country and for existing demographic profiles including LSMs and SEMs.’

PRC head Peter Langschmidt adds, ‘The newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South Africa’s consumer and media landscape, providing vital consumption data for manufacturers, media agencies and publishers. It will be available on all industry media planning software platforms in early August.’



Latest


23 Sep 2020
Protect South Africa’s potato industry

The Potato and Vegetable Processors Forum (PVPF), which includes PSA, McCain Foods South Africa, Natures Garden and Lamberts Bay Foods,…

Protect South Africa’s potato industry

The Potato and Vegetable Processors Forum (PVPF), which includes PSA, McCain Foods South Africa, Natures Garden and Lamberts Bay Foods, have been lobbying the Government to institute a temporary prohibition on imports of frozen potato chips from the European Union as a consequence of market conditions impacted by COVID-19. Since…

23 Sep 2020
Tetra Pak introduces innovative, low energy JNSD processing line

Tetra Pak has launched a first-of-its-kind low-energy processing line for juice, nectar and still drinks (JNSD) that uniquely combines pasteurisation,…

Tetra Pak introduces innovative, low energy JNSD processing line

Tetra Pak has launched a first-of-its-kind low-energy processing line for juice, nectar and still drinks (JNSD) that uniquely combines pasteurisation, filtration and UV light to treat beverages in two separate streams, which are aseptically blended together into the final beverage. Rather than pasteurise the whole product volume, the new production…

22 Sep 2020
CCBSA continues rollout of 2L returnable PET bottle across SA

Following successful launches in Eastern Cape, Limpopo, Mpumalanga and Northern Gauteng, Coca-Cola Beverages South Africa (CCBSA) continues the roll-out of…

CCBSA continues rollout of 2L returnable PET bottle across SA

Following successful launches in Eastern Cape, Limpopo, Mpumalanga and Northern Gauteng, Coca-Cola Beverages South Africa (CCBSA) continues the roll-out of its 2L returnable Polyethylene Terephthalate (PET) plastic bottle into more regions across South Africa. The extension includes North West, Heidelberg, the southern parts of Mpumalanga, the East Rand and sections…

22 Sep 2020
Fitch & Leedes celebrates Heritage Month with Limited Edition Indian Tonic

Fitch & Leedes, the premium range of South African mixers, is flying the flag on Heritage Day with a special Limited Edition Indian…

Fitch & Leedes celebrates Heritage Month with Limited Edition Indian Tonic

Fitch & Leedes, the premium range of South African mixers, is flying the flag on Heritage Day with a special Limited Edition Indian Tonic.   Proudly adorned with the bright colours of the national flag in celebration of the country’s rich cultural heritage, the Limited Edition Fitch & Leedes Indian Tonic cans are available in leading stores during…


Top stories


07 Feb 2020
Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South…

Deli meat producer creates SA’s first plant-based sandwich slices

Feinschmecker Deli Meats, who have built up a formidable reputation as the market leader in speciality deli meats in South Africa, has launched a range of plant-based sandwich slices under the brand name Gudness. It is the first range of its kind produced in SA.

31 Mar 2020
Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire…

Sleep friendly food and beverages are the next big trend with millennials

GlobalData predicts that sleep-friendly ingredients in food and drinks are the next big trend as it aligns with consumers’ desire for a good night’s rest through natural methods.

18 Mar 2020
Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out…

Avocado growers celebrate the ancient history of avos this season

According to the THP 2020 Flavour & Trend Forecast*, Michelin star restaurants around the world will be increasingly seeking out traditional ingredients from some of the oldest civilizations this year, particularly Central and South America.

18 Mar 2020
Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and…

Limpopo residents become eco-warriors

Residents in northern Limpopo are becoming eco-warriors thanks to a new campaign which aims to see environmental waste reduced and much-needed jobs created.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za