South Africa’s very own Rooibos is no newcomer on the international tea table. Best known for its distinctive colour, taste and aroma, Rooibos carries a wealth of health benefits and contains no colourants, additives or preservatives and best of all, no calories. This liquid gold is world-renowned to relieve stress, nervous tension and hypertensive conditions. Rooibos is 100 per cent caffeine free which means that you can turn any time of the day into tea o’clock.
African Marula is one the Joko’s new flavoured rooibos teas
100 year heritage
Now, Joko has introduced a whole new range of Rooibos in line with Joko’s over 100-year old heritage. A rich legacy backed by Master blenders who select only “one in a thousand leaves” to deliver unparalleled quality in every cup. Joko’s 100 per cent pure Rooibos might look, smell and swirl the same way as the rest, so you will not see the difference at first glance, but will taste it at first sip. This is articulated in Joko Rooibos’ fresh campaign where South Africans are challenged to spot the difference between the Rooibos they know. Needless to say, there is no visible difference between them, so the audience is encouraged to try Joko’s 100 per cent pure Rooibos for taste. A promise that is summed up in the tagline: Taste the difference.
To add more variety to the already enjoyable taste, Joko has also launched a delicious array of flavoured Rooibos. The new range caters for everyone’s taste buds – Caramel Marula, Chamomile Marula, African Marula and Honeybush.
Recommended selling price
Pure Rooibos 20s – R19,99
Flavoured Rooibos 20s- R29,99
Pure Rooibos 40s- R29,99
Pure Rooibos 80s- R54,99