In 2024, Southern African food and beverage manufacturers are reshaping their competitive landscape by embracing in-house label and packaging production, explains NSI Labels.
In today’s competitive world, every industry is striving to make their product stand out on the shelves. Food and beverage manufacturers in Southern Africa are no exception. Beyond cost savings, in-house production offers the freedom to experiment with designs, adapt to market trends swiftly and streamline supply chains, ensuring a distinctive and responsive brand presence on the shelves. There are various ways in which a manufacturer can make their product more appealing, such as catchy slogans, informative marketing messages, and striking packaging materials. However, one of the most crucial elements that make a food or beverage product attractive to the consumer is the label and packaging. As a result, it’s crucial for Southern African manufacturers of food and beverage products to consider investing in equipment to produce their product labels and packaging in-house.
In-house labelling advantage
One of the primary reasons for manufacturers in Southern Africa to invest in such equipment is the freedom and flexibility it provides. The ability to produce their labels and packaging in-house gives complete control over the design and production process. This enables the manufacturer to experiment with different design and packaging options to determine what works best for their product and target market. Manufacturers can create unique and distinguishable label designs that accurately represent their brand identity. Additionally, in-house production of product labels and packaging can help cut down on expenses by eliminating the need to outsource to a third-party printing service.
Another significant advantage of in-house label and packaging production is that it allows manufacturers to respond quickly to market trends. In today’s fast-paced market, it’s vital to be able to adapt to changes quickly. Manufacturers can keep up with the latest market trends and seasonal demand by creating and modifying their labels and packaging on demand. In-house production can be quickly modified to suit the changing market conditions. Additionally, in-house label and packaging production enables manufacturers to reduce lead times. Lead time is a critical element in the supply chain, and delays can result in lost sales or production downtime. Third-party printing services have a more extended lead time, which can cause bottlenecks in the supply chain. On the other hand, in-house labelling and packaging production allows manufacturers to get their products to market faster, reducing lead times and streamlining the supply chain.
Offering various benefits and opportunities
In-house labelling and packaging production can also improve supply chain efficiency. By controlling the label and packaging production process, manufacturers can integrate the printing process with other production processes. This allows them to create labels and packaging as needed, reducing inventory costs and eliminating the need for warehousing.
In conclusion, investing in equipment to produce their product labels and packaging in-house, provides a range of opportunities and benefits to food and beverage manufacturers in Southern Africa seeking to level up in their products’ competitive industry. It provides freedom and flexibility in packaging design; enables quick response to market trends and changes, reduces lead times, streamlines the supply chain operation, and allows manufacturers to adapt faster to the demands of their target market. Taking that leap would indeed translate into a practical business move and investment.