Symrise launches vanilla website

A screen shot of the video content on the siteSymrise welcomes consumers and industry to the wonderful world of vanilla with the launch of its new informative website,

The site answers questions like ‘have you ever wondered where the vanilla in your favourite fragrance or ice cream comes from’. It also provides detailed information on vanilla, Madagascar and the connection of Symrise to both.

‘The vanilla site explores and describes our unique sustainable sourcing model in Madagascar, as well as introducing the people who hold the keys to unlocking vanilla’s magic and creating delicious tasting and scent solutions for our customers. Our new website hopefully contains everything consumers and industry have ever wanted to know about natural vanilla and Symrise,’ says Reinhard Muehe, project leader in the creation of ‘We invite everyone to dive into the three pillars of our vanilla site, being: a sustainable source; creativity and innovation; and a global favourite ingredient.’

A sustainable integrated supply chain

The journey of exploration starts in Madagascar right at the sustainable source of vanilla – a precious place where 80 percent of the world’s vanilla crop is grown. This is in the SAVA region of the island where Symrise works with almost 7 000 farmers.

By sourcing vanilla directly from the famers, the company is creating a truly sustainable, fully integrated supply chain. It also works closely with these farmers to help improve the cultivation process and enhance their livelihoods.

Visitors to the website will learn that as well as sourcing its beans directly from farmers who grow vanilla, Symrise has established a fermentation and extraction plant in the heart of Madagascar. This mean, it can produce tailor-made quality for its customers and their consumers. Furthermore, this ensures that the work, from sourcing the beans to extracting their wonderful scent and flavour, benefits the communities with which the company works.

Meet the technical experts

The site also hosts short videos introducing the technical experts at Symrise who work with this most precious spice. They create, innovate and work with the vanilla flavours and scents used in FMCG products loved by consumers all over the world.

Creating extracts from the beans and knowing how to transform these into leading products takes skill, passion and knowledge. From precise science to the art of analysing consumer preferences, Symrise relies on the best scent and flavour experts to help create a global favourite for almost 150 years.

‘To celebrate everything about vanilla, the “queen of spices”, and everything we do at Symrise to create vanilla products loved worldwide, we’ve created,’ Muehe concludes.

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