CAVI Brands is proud to announce that the world’s number one professional nail care brand, OPI, will be joining its existing stable of brands effective 1 August 2015.
This announcement comes in the wake of an agreement between Coty Inc. and CAVI Brands which will see CAVI Brands selling and marketing the OPI brand in South Africa.
‘We are very excited about this partnership and extremely optimistic about its future success,’ says CAVI Brands CEO, Michael ten Hope. ‘OPI is a world leading, iconic brand in the nail care segment, making it a perfect fit for CAVI Brands, which strives to be a leader in the branded beauty, wellness and lifestyle sectors in southern Africa. CAVI Brands has a strong track record of developing and growing iconic brands in our markets.’
Bringing global beauty brands to SA
CAVI Brands owns and distributes a selection of global luxury beauty brands in southern Africa. The company has four subsidiaries: Dermalogica, The Prestige Cosmetics Group, Incolabs and Omegalabs, each of which operates independently by focusing on specific brands within specific categories.
OPI will be housed within The Prestige Cosmetics Group, which is a local leading distributor of fine fragrances, cosmetics and specialised skin care, comprising 16 brands. These include Chanel, Bulgari, Burberry Fragrances, Elemis, Elie Saab, La Prairie and Hermes amongst others.
High-fashion nail care
OPI is renowned for its high-quality, long-wearing, chip-resistant polish, as well as its ever-expanding range of high-fashion colours boasting names like Aphrodites Pink Nightie, Fifty Shades of Grey and Pineapples have Peelings Too. The brand is distributed in over 100 countries around the world, offering a full line of professional nail care products including treatments, finishing products, lotions, manicure and pedicure products, files, tools and acrylics.
‘We believe that the OPI brand has enormous potential in South Africa and we are deeply committed to re-vitalising and re-invigorating the brand, by not only improving service levels and placing a renewed focus on the professional channel, but also ensuring that the brand is affordably priced for the South African market,’ says Ten Hope.
The Prestige Cosmetics Group CEO, Maria Lambros adds: ‘OPI is the best nail care brand in the world and through this partnership with CAVI Brands, we will ensure that OPI’s infamous and innovative style is available at South Africa’s fashionable fingertips in all its colourful splendour.’