With the launch of Multi Dex label design, OPM Group is boosting its labelling capabilities for brands.
“Multi Dex is a multi-layered, multi-indexed, multi-substrate, multi-coloured peel and read label solution,” explains Susan Ellison, joint MD at OPM. “It enables brands to maintain eye-catching shelf appeal using colour on multi-layers, while providing a functional label with significant extra space for brand information. This versatility means it can be used for a wide range of label sizes and requirements to meet the specific needs of the brand and product involved.”
The Multi Dex label is ideal for a wide range of applications within the pharmaceutical, nutritional, food, automotive, personal care, beauty and cosmetics industries.
It has an adhesive hinge that can be placed anywhere within the label, allowing pages to be peeled and lifted to reveal additional printed layers. The label can be indexed and peeled back on the left and right-hand sides independently, doubling the number of indexes available. A specially formulated adhesive also allows the layers to be peeled and resealed time and again.
Easy solution for multiple layers of info
Ellison added: “The supplementary layers provided by Multi Dex make it easy to add extra information to a pack or product. Additional languages can be individually peeled back, and all identified simply in an index format. Pharmaceutical and medical product manufacturers can add patient usage guides, while brand owners can add nutritional and regulatory information, recycling instructions or the brand provenance and narrative.”
Multi Dex can be printed in up to 10 colours and applied easily to packs and products of all shapes and sizes. The label materials provide curl resistance, which can sometimes occur on shaped and cylindrical containers. Decorative and tactile finishes such as foiling can also be incorporated for enhanced shelf appeal. Product authenticity or tamper-evident features can be achieved through die-cutting within the multi-layer label structure.
Pushing labelling boundaries
To maintain high quality graphics, OPM can produce the Multi Dex label in a single pass, ensuring no ad mixes occur when bringing together two previously printed webs.
“Our ongoing investments, collaboration with suppliers, in-house knowledge and forward-thinking approach means that we continue to push the boundaries in labelling and packaging innovation to meet our customers’ evolving requirements,” Ellison concludes.
Click here to find out more about Multi Dex. OPM Group also offers a wide range of flexible packaging and label solutions, which create product differentiation on shelf.
