The Care Co. takes ideas from molecules to market

Helen Playdon and Larry Gresham photographed at Coschem’s 2016 Wild Wild West themed gala dinnerA fresh face in the cosmetics industry, The Care Co. is a focused, specialist personal care ingredients’ supplier. The company has offices in Melrose Arch, Johannesburg, and in Cape Town, and its revolutionary way of doing business and sustainable long-term solutions are grabbing the attention of manufacturers and brand owners in Southern Africa.

The company is the brainchild of Helen Playdon, a dynamic business woman who first started the venture in 2004 with a Wellness focus. In 2007, she diversified into business consulting with the launch of The Care Corp. The next step for the company was the distribution of cosmetics and personal care products and ingredients, which commenced in 2015 when Playdon established The Care Co. as a tribute to her friend and industry colleague, Ilana Liebenberg, who sadly passed away on 4 July 2015.

‘Ilana’s career in personal care began in marketing and sales in 1999,’ says Playdon. ‘During the 16 years she worked in the industry, Ilana become known and appreciated by a broad span of customers and manufacturers throughout South Africa and other parts of the world.

We at The Care Co. attribute the start of our company to Ilana, who had the passion and foresight to seek and establish a better way of doing things.’   

Flexible, quick and caring

The Care Co. is an innovative cosmetics company, which cares about the planet and people. Its solutions are applicable to most personal care industry segments, including skin care, anti-ageing, colour cosmetics, male grooming, hair care, bath and body care, sun care and self-tanning, and baby care. 

‘We nurture all of our relationships. We provide ideas and assist in implementing them, transforming trends into tangible end products,’ comments Playdon.

Strong global supplier network

The Care Co. is the appointed local distributor for various leading manufacturers of raw materials and ingredients.

For active ingredients, it represents:

  • Givaudan Active Beauty, which develops and produces green, marine and biological actives, functional ingredients, and visual and vectorised ingredients
  • Sollice Biotech, which develops and produces actives using marine, silk and plant sources
  • ID Bio, which specialises in active botanical and titrated extracts, as well as vegetable oils. 

For colour solutions:

  • Chroma-Durlin, which produces nail bases, colouring solutions, treatments, and finished bulk nail colour and treatments developed in line with the latest fashion trends
  • Chromavis, which produces bulk and packaged makeup and colour cosmetics
  • Huwell, the world leader in hair bleaching, and which also produces hair dyes
  • SiLi, which offers various glitters and pearlescents.

For excipients or inactive ingredients:

  • Rheolab, a producer of rheological modifiers, thickeners and conditioning agents
  • Temix, which develops fatty alcohols, fatty acids, esters and emulsifiers
  • Jarchem, which specialises in shea butters, surfactants, emulsifiers, esters, alcohols, alkanes and Amazonian oils
  • Naturochim, a producer of natural body butters, oils and scrubs.

The team and marketing offering

Beautiful woman, surrounded by chemical compounds, who is holding a tub of skin creamTo ensure the success of the company, Playdon has developed a formidable team, which embodies energy, passion, creativity and a willing attitude. 

Playdon is at the helm of The Care Co. as MD. Veronica Lintner, the company’s sales manager, works closely with product manager, Caroline Cochrane, and Nina Ngandewe in client services. Its Cape Town operations are overseen by Alexandra Burger while Natalie Britz handles marketing for the entire company. The Care Co.’s operations manager is Chipo Dzawoma who, along with an operations assistant, is responsible for warehousing, freight forwarding and compliance/systems management. All finance aspects of the business are handled by Jeff Dlamini.

‘While personal care ingredients sales and distribution are the main focus of The Care Co., we also offer marketing services via my husband, Larry Gresham’s global media business. We can organise brand activations and promotional events in high traffic areas, such as malls and airports. We can design the look of your brand, assist with formulating, provide marketing concepts, develop celebrity brand ambassadors and provide the music to represent your brand,’ Playdon explains.

For established brands needing a revamp, The Care Co. can reassess marketing strategies, find ways in which to save costs, help in engaging the right audience, and provide global reach via its database. The company can also oversee advertising on billboards or digital screens, and provide alternative channels to retail.

A local introduction

To launch its association with Givaudan Active Beauty in the South African market, The Care Co. hosted a showcase event in September 2016. Emilie Venera, technical and scientific support manager at Givaudan was there to discuss the company’s extensive portfolio of innovative cosmetics actives designed to bring beauty to the world.

Givaudan is one of the biggest fragrance and skin care ingredient producers in the world, and operates in 94 countries. Originally established as a fragrance producer, its newer Active Beauty business unit is the result of acquisitions of Soliance, Induchem and Quest over the past few years. Its beauty care offerings are inspired by the personal care needs of consumers worldwide, bringing award-winning products with an expanded range of benefits to its customers.



Latest


26 Feb 2021
Melcura HoneyGel revolutionises at-home wound care

Medika SA trading as the Melcura brand, a trusted and well-established wound care brand that has been based in hospitals…

Melcura HoneyGel revolutionises at-home wound care

Medika SA trading as the Melcura brand, a trusted and well-established wound care brand that has been based in hospitals for over 15 years, has finally launched online and at select local pharmacies. Melcura products are a crucial component in one’s arsenal for fast, complete wound healing when an accident…

25 Feb 2021
Environ is named Top Medical Skincare Line of the Decade

Environ Skin Care has won the award for Top Medical Skincare Line of the Decade. With a long list of…

Environ is named Top Medical Skincare Line of the Decade

Environ Skin Care has won the award for Top Medical Skincare Line of the Decade. With a long list of over 100 highly esteemed recognitions received for outstanding products worldwide, South African born, globally recognised professional brand Environ Skin Care has been on an international winning streak the past few…

25 Feb 2021
Adcock Ingram reports resilient trading performance despite COVID-19 challenges

The Adcock Ingram Group has achieved a 4% increase in turnover for the six month period to 31 December 2020.…

Adcock Ingram reports resilient trading performance despite COVID-19 challenges

The Adcock Ingram Group has achieved a 4% increase in turnover for the six month period to 31 December 2020. The company achieved these results despite challenging trading conditions caused by COVID-19, a depressed economy and decline in demand for certain categories of medicine and products. Performance metrics include: •         …

24 Feb 2021
Virtual conference drives the goal to buy Africa for Africa

The Made in Africa Conference and Expo will be the largest ever virtual gathering of and showcase of African buyers…

Virtual conference drives the goal to buy Africa for Africa

The Made in Africa Conference and Expo will be the largest ever virtual gathering of and showcase of African buyers and sellers, taking place on 13 and 14 April 2021.   With the COVID-19 pandemic pushing African nations to develop local solutions to the continent’s challenges, the time has come…


Top stories


25 Jun 2020
How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a…

How to ensure business agility in a pandemic

BY: Neil Birch, CEO at Novus Holdings Business agility is the capability of a business to respond quickly to a changing environment, whether it be internal or external. Qualities of agile businesses include being adaptive, flexible and creative in your response to change without losing momentum (remaining productive) or vision.…

01 May 2020
Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex,…

Fibertex manufactures critical components for COVID-19 PPE

Fibertex SA, part of the global Fibertex Nonwovens group, has developed versatile high-performance components for protective facemasks and respirators. “Fibertex, which continuously invests in technological advancements to meet requirements in diverse industries – has increased production capacity of materials so desperately needed during the global COVID-19 pandemic,” explains Rosa Naidoo,…

23 Apr 2020
Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love.…

Are you South Africa’s best female entrepreneur?

Entries are now open for the Santam Women of the Future Awards 2020 in association with Fairlady and True Love. Santam, Fairlady and, for the first time this year, Truelove Magazine, have partnered up in the search to find the best female entrepreneurs in the country. Best women entrepreneurs If…

30 Nov 2017
Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form…

Rooibos could reduce risk of “Type 3” diabetes – a precursor to Alzheimer’s

Researchers at Warren Alpert Medical School at Brown University in the US found a link between a relatively new form of diabetes, known as “type 3” diabetes and Alzheimer’s disease.


Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za