Fry Family Foods wins product labelling appeal

Plant-based food brand, Fry Family Foods, have won their appeal against the Food Safety Agency (FSA) and the Red Meat Industry Forum (RMIF).  Fry’s lodged the appeal last year in objection to a direction issued by the FSA on 5th July 2022 that declared the naming and labelling of six of Fry’s products in contravention of Regulation R.1283 (Processed Meat Regulations). 

Big Frys Burger

The Appeal Board ruled on Friday 25 August 2023 that:

  1. Fry’s appeal be upheld.
  2. The direction issued by the FSA on 05 July 2022 be set aside.
  3. The Department of Agriculture, Forestry and Fisheries be directed to develop regulations specifically for meat analogue products.

“This victory for Fry’s is a substantial one for the plant-based food industry and will play a critical role in helping the relevant stakeholders move forward with discussions that will hopefully lead to the development of regulations specifically aimed at meat analogue products,” says Tammy Fry co-founder of Fry’s and plant-based food advocate.

Rogan Moore, MD for LIVEKINDLY Collective Africa who produce, market and distribute Fry’s in South Africa says, “This labelling debate is indicative of the important role plant-based foods will play in the food systems of the future. The growth of the category is inevitable. This is why it is crucial for discussion to be opened between government, advocacy groups, brands and retailers – we must create a set of regulations that are specific to plant-based meat products to protect all stakeholders as the category moves from niche to mainstream.”

Frys Chick style nuggets with waffles

This win follows on from the recent success of the Consumer Goods Council of South Africa in the Johannesburg High Court. The CGCSA was able to successfully move their interdict against the FSA from interim to final, preventing the FSA from seizing meat analogue products, pending a review of their process.

“Both legal rulings show a real need for meat analogues to have their own regulations. After Friday’s ruling we are feeling very optimistic that there is the potential for constructive dialogue with relevant parties soon,” adds Moore.

LIVEKINDLY Collective Africa

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