Polyco, the non-profit Polyolefin Recycling Company, released a series of five informative and fun YouTube-style videos to explain the importance of plastics recycling. The clips teach viewers how to recycle, what not to recycle, and the various products that are made from recycled plastics.
‘Unfortunately, many people don’t recycle and there is still a lack of understanding about recycling that exists in the marketplace. We have also found that many consumers are willing to separate their waste, but are unsure of what to do with the recyclables if there is no kerb-side collection system in place in their suburbs. Our videos aim to show that recycling is fun and easy to do, and is needed for the sustainable future,’ explains Naudé.According to Polyco CEO Mandy Naudé, each video is approximately three minutes in length and features the dynamic and funny sister duo, Nolo and Gee, who takes viewers through the simple facts.
In addition to humorous banter and dialogue, the videos also use animations and graphics to make the learning and viewing experience more entertaining.
Naudé says it was important for the organisation to appeal to a wide audience and be able to show the videos in a variety of contexts. The two sister characters are polar opposites of each other, thus appealing to and helping educate a wide ranging audience – from school children and young adults, to housewives and waste collectors.
The video series was officially launched on YouTube as part of the plastics industry’s Clean-Up and Recycle SA month activities. The video clips were also launched as advertisements in selected in-flight magazines and consumer publications, thereby driving clicks to the online videos.
Naudé concludes: ‘We believe that we can change recycling behaviours in the country and have a positive impact on the future of the recycling industry by educating the leaders of tomorrow. For this reason, we made the message fun and easy to grasp, ensuring that it has longevity for years to come.’