Protective luxury with beauty that lasts as long as the feeling of home



When one considers the feeling of home, comfort, safety, and luxury are closely associated with it. The home is a sanctuary from which we stand protected from the outside world. As humans, this place of solace often reflects our style and personality while it provides a safe haven.

Kantar’s Whitepaper on new Consumer Health behaviours due to COVID-19 reveals that our perception of health has changed because of the COVID-19 crisis. Before, the concept of health was limited to eating well and exercising regularly; however, now hygiene plays a role in the new definition of health.

As an answer to rising customer needs, Dulux has launched the new and improved Dulux Luxurious Silk.  This well- establish heritage interior, premium quality paint brand with supreme stain resistance is now enhanced with Silver Ion technology offering more protection.  This premium paint is recommended for homes deserving of a beautiful long-lasting finish.

“We are now seeing an increase in the need for wellbeing and have responded with a product that is suited to meet the evolving aspirations. When combined with sound cleaning practices, Dulux Luxurious Silk enhanced with Silver Ion Technology helps to promote a more hygienic environment as consumers beautify their homes with a splash of paint and bring colour into their lives,” says Preneshree Ramsaywok, Brand Marketing Dulux Consumer.

Dulux Luxurious Silk comes in a selection of off-the-shelf colours that are easy to mix and match and also offers over 2,000 hues from the Dulux Colour System for those seeking colour tailored to their specific sense of style. 

The new Dulux Luxurious Silk is also green by design.  Low in Volatile Organic Compounds and better for the planet. “These sustainability measures are of importance to us as we strive to be a sustainability leader in the paints and coatings industry. We focus on empowering people by adding colour into people’s livestm, reducing our impact on the planet and consistently innovating to bring the most sustainable paint and coatings solutions to décor enthusiasts,” says Nathalie Sweeney, Decorative Paint Marketing Director for Dulux Sub Saharan Africa

Dulux Luxurious Silk is available in 250ml, 1l, 5l and 20L to elevate any room.

For information on Dulux colour inspiration, visit the Dulux social pages FacebookTwitter and Pinterest or Instagram.   

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