Germany’s RPC Zeller Plastik Zell’s classic Supersoft tube cap with a marble-effect finish is helping meet dual demands for quality and convenience in the personal care industry.
The need to create a positive consumer experience with personal care products means both packaging convenience and ease of use are becoming crucial. This concept has led to an increase in the use of plastic tubes, where closure innovation is an important element in the success of packs for:
- Skin care applications
- Face care applications
- Hair care applications
It is equally important to ensure affordable beauty still has a premium look.
Utilising special masterbatches, the marble effect is obtained by adding chosen colours to the cap base colour during the injection moulding process.
Owing to their different melt flow index, the colours of the innovative masterbatch melt time are delayed, creating the marble effect. This random distribution of the additional colours creates individual patterns, which give each product its unique appeal while keeping a recognisable design throughout the range.
‘The new exciting colours fit perfectly into the market trend for uniqueness and meet brands’ needs for differentiation and personalisation,’ comments Julia Hartwig, sales manager of personal care at RPC Zeller Plastik Zell.
These caps can be designed according to the colours of a printed tube with a combination of up to seven colours.