Ryobi is the proud sponsor of the remarkable Makazole Mapimpi documentary, which recently aired on South African TVs in March

Ryobi, whose payoff line aptly reflects this incredible story, ‘People and Power Tools that won’t quit’ are the proud sponsors/executive producers of this incredible documentary aired for the first time on SA Television on 27 March 2022. DIY & Industrial Trade News spoke to Richard Stevens regarding this sponsorship.

Springbok rugby player Mapimpi

The Map1mp1 documentary is a story of hope bought to you by Ryobi – People and Power tools that won’t quit. “The Mapimpi documentary – cleverly designed as Map1mp1 –the 1’s reflecting rugby posts and the number 11 – Mapimpi’s rugby jersey number – is a story of hope borne out of hopelessness,” Richard Stevens says. 

Born in the poor Eastern Cape Community of Tsholomnqa, Makazole Mapimpi dreamt of being a Springbok rugby player his entire life.Even after losing his mother, brother and sister – and the reality of an absent father, this dream burned bright for the exceptionally talented rugby player who defied the odds. 

REMARKABLE ACHIEVEMENTS BY MAPIMPI

Become a Springbok rugby player

Be part of a winning World Cup team in Japan 2019

The first Springbok to score a try in a World Cup final in Japan in 2019. 

DIY: What drove you as Ryobi to invest in and produce this documentary?

RS: Ryobi, ‘People and Power tools that won’t quit’ – recognise the importance of bringing audiences a product that they want, a product that defies the odds and brings hope to the hopeless. Not only is the Mapimpi story one that needs to be told, but the knock-on benefits of creating jobs during the production process whilst also affording the crew, director and animators a platform to display their talents and give them a leg up for the future. The writer and narrator is author and journalist, Sbu Mjikeliso and is directed by Bongani Morgan, both local talents. There is no footage of Mapimpis’ early days growing up in Tsholomnqa, which prompted the producers to animate this period with cartoon characters created by Joel Matladi. This is also a wonderful opportunity for Joel to display his talents to the world.

DIY: Do you believe that this Ryobi sponsored documentary will benefit Ryobi long term?

RS: Absolutely. The story is one that people want to hear, and the production is of such high quality that SuperSport jumped at the opportunity to air the documentary. Without bombarding our viewers with advertisements, the Ryobi name is very much out there. The purpose was to focus on our message rather than the brands. The content is current, honest and real, and we believe that it is our corporate responsibility to share a story that inspires, with the masses.

In addition, Ryobi will be rebuilding the Jim Mvabasa school, the very school that Mapimpi attended, providing all the tools and materials necessary for this task, and giving back to the Tsholomnqa community. 

Our message is one that rebuilds. We are fortunate to be in power tools with which people build things, and put in the hands of the right people can build anything in a developing country. It allows us to redress the status quo and uplift communities. Ryobi’s aim is to make a real difference for the right reasons.

The spin off exposure for Ryobi is limitless. The talkability aspect of the documentary is huge, the advertising exposure pre and post the programme being aired incorporates our brand and message, the hope given in the story resonates with our philosophy amongst other benefits. 

For more information, Call: 011-357-9600 | Visit: www.ryobi.co.za

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