SAAFFI seminar to highlight industry resilience

The count-down has started to the 21st annual SAAFFI seminar, which will return to a live event format in 2023. The live full-day seminar takes place on 16 March at the GIBS Business School conference centre in Illovo, Johannesburg.

Many millennia ago Socrates said: “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

How true is this today as we emerge from a period of intense challenges – health, economic, political, environmental and more. Reframed, these challenges present unique and exciting opportunities for the flavour, fragrance and FMCG industries.

The 2023 SAAFFI seminar is themed ‘bend or break – resilience and flexibility in the flavour and fragrance industry’. Learn lessons from the past, cope with the challenges of the present and embrace the promise of the future.

Thought provoking topics to be discussed

The full-day programme features an impressive line-up of speakers, a hands-on workshop, an inspiring motivational presentation and a networking cocktail event, where various interesting tastes and aromas will be showcased.

Specifically, it aims to highlight initiatives in the flavour, fragrance and related sectors which are currently focused on rebuilding and moving forward following a period of intense challenge. International and local speakers will address topics such as:

  • What trends can we anticipate for flavours and fragrances?
  • What successful business strategies have been employed in response to recent upheavals?
  • What technologies have shone for the sector during the recent period of darkness?
  • How does the African approach to business help or hinder in the process of ‘bouncing back’?
  • What important lessons about appropriate response can we take from recent business case studies?
  • How are the flavour, fragrance and FMCG sectors scoring in their attempts to recover and improve?
  • What are the diverse needs of our industries as we face the future?

SAAFFI invites you to attend the 2023 seminar to explore with experts and fellow industry professionals. Some of the ideas shared may help you to bend, rather than break.

Energising hands-on workshop

The SAAFFI seminar is well-known for its hands-on workshop component, which leaves people energised, motivated and challenged. There are generous and appealing prizes for the winning teams while the networking opportunities are many and focused on exactly the right ‘crowd’.

For the last 20 years, the annual SAAFFI seminar has attracted around 200 key personnel drawn from a wide range of companies both in the flavour and fragrance sector and from FMCG companies that are users of flavours and fragrances.

Delegates also include academics, consultants, regulators, raw material suppliers and anyone interested in the fascinating world of fragrance and flavours. The day offers valuable learning and networking opportunities to people in management, sales, marketing, technical, procurement, R&D, applications, operations and tertiary level students.

There is so much on offer for everyone at this industry event. The SAAFFI 21st annual seminar is an event for every serious professional – simultaneously offering a day of fun, insight and inspiration. There is even the promise of a jam-packed goody bag for the first 200 registered delegates.

Expand your network

Sponsorship opportunities are offered to those organisations that would like their brands to be associated with this prestigious event. These can be in the form of financial contributions, assistance for student registrations or goodies for delegate bags. Full credit and exposure will be given to all sponsors in all seminar communication.

SAAFFI’s assistant executive director, Sharon Bolel sums up the event: “The amazing organising committee has been creative in putting together a programme which incorporates world-class speakers, an interactive workshop (for which the SAAFFI seminar has become renowned) and brilliant opportunities for expanding one’s network.”

Click here to book your seat at the 21st annual SAAFFI seminar.

Visit the official COVID-19 government website to stay informed: sacoronavirus.co.za