SAAFI Seminar to promote a bright future for fragrances and flavours

The countdown has started to the 16th annual South African Association of the Flavour & Fragrance Industry (SAAFFI) seminar, scheduled for 6 March at the Bytes Conference Centre in Midrand, Gauteng, in South Africa.

Each year, the fragrances and flavours industry in southern Africa, including those allied to it, such as suppliers of ingredients, equipment and services, anticipate the announcement of the seminar details.


The theme for the 2018 seminar is ‘Motion of no confidence – promoting a bright African future for the flavour and fragrances industry’. The programme will examine many of the synergies and positive factors that make the future of the industry in Africa an exciting one.

The full-day programme features an impressive line-up of speakers, a hands-on workshop, an inspiring motivational presentation and a networking cocktail event. Not-to-be-missed presentations include:

  • the story behind exotic raw materials harvested in the wilds of northern Namibia
  • how the industry can help alleviate the water crisis currently plaguing South Africa, and Cape Town in particular
  • an honest assessment of ‘how to do business in Africa’
  • the latest fragrances and flavours trends.

For the last 15 years, the SAAFFI seminar has attracted around 200 key personnel from the flavours and fragrances industry; FMCG companies, that use flavours and fragrances in their products; as well as academics, consultants, regulators, raw materials suppliers and anyone interested in the fascinating world of fragrances and flavours.

The day offers a valuable learning and networking opportunity to people in management, sales, marketing, technical, procurement, R&D, applications, operations and even tertiary level students.

Addressing relevant topics of newsworthy interest and confronting thorny business issues have always been the guiding principles of the organising committee. Looking back at the successes of previous seminars, in 2015 the seminar themed ‘Back to the Future’ investigated the trend of reverting to outdated technical and business practices as a means of making progress; 2016 saw the seminar addressing important emergent trends within Africa, centred on the theme ‘One Africa: demonstrating the tastes and aromas of our continent’. The 2017 seminar, themed ‘Fast Forward to Slow’, showed how pausing one’s frenetic lifestyle offers personal benefits, which can be translated into an advantage at work.

‘This industry event offers so much for so many,’ says Sharon Bolel, assistant executive director of SAAFFI. ‘Those who attend are sure to take away added skills, useful information and a solid dose of career-oriented motivation. An additional attraction is the jam-packed goody bag which each delegate takes home at the end of the day.’

Visit for more information and to book your seat for the event.

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