Safe Top is proudly celebrating 25 years of great service and a quality product offering. Known mainly for their extensive range of pre packed and bulk fasteners, Safe Top is much more than that, and carries an extensive range of other hardware products. The range include Starcraft drill bits and accessories; Practical Way – an Italian range of glides and buffers for the furniture industry; Action Can, a range of lubricants; Polyfixer, Polyester and Epoxy mortar; and the Kapro and Duratec ranges of tools. Added to this is the original Safe Roof Fastener.
With over 4000 product items for both trade and DIY users, the company has become a leader in the hardware industry through the philosophy of ‘customer service comes first.’ Customer centricity has ensured that Safe Top retains their enviable relationships with their industrial distributors and retailers alike.
Safe Top offers innovative and quality products at competitive prices ensuring value for money across their product range. Safe Top’s colour coded packaging and display concepts ensure products are easily located, promoting additional sales and improving profitability.
Safe Top prides themselves on the best quality. Safe Top purchases its fasteners direct from the manufacturer and only supplies fasteners manufactured to DIN specifications by ISO certified companies.
In the fastener range, Safe Top has recently introduced the Q-Pack – a unique and innovative fastener packaging and storage system. Q-Packs are eye catching, easy to merchandise and a one stop fastener stop for the consumers.
Safe Top also has a strong export arm that is responsible for sales into Africa, France, Belgium, Poland and the United Kingdom.
Stephen Marshall at Safe Top gives the critical answer to what made them celebrate a successful quarter century in the business.
Q: What was the inspiration behind the company’s birth 25 years ago?
A: Safe Top was an off shoot from our roof sheet manufacturing company. Unhappy with the poor quality of roof fasteners at the time we set about developing a leak proof roof sheet fastener which was easy to install and could be coloured to match the roof sheeting. The result was the Safe Top roof fastener, which we patented and have now manufactured and sold over 1 billion worldwide.
Q: Which are your flagship products and why?
A: Our Safe Top Roof Fasteners are our flagship product line because we designed, patented and manufactured them ourselves, but we also developed and manufacture Nylon Nail in Anchors and Wall Plugs. I think that any South African company which is able to design and manufacture products for the hardware industry in South Africa deserves recognition for their efforts and should be proud of their achievements.
Q: What are the current main focus points for Safe Top?
A: Safe Top is focusing on establishing a more efficient distribution and sales network throughout South Africa; we are in the process of establishing distribution warehouses in Johannesburg and Durban to ensure our customers a next day delivery if required.
Q: Have the objectives and goals of Safe Top changed drastically over the past 25 years?
A: Not really, we have always been focused on growing the business by offering quality products at competitive prices.
Q: What is the vision for Safe Top for the next 25 years?
A: Safe Top intends to continue to grow our business; we will be putting more effort into developing stronger brand awareness in the market place as well as expanding the range of products that we currently distribute. We also intend to expand our local manufacturing capacity by developing further innovative products.