Efficient, functional paper packaging

Sappi’s PrimePak Unbleached (PPU) emerges as South Africa’s ideal solution for the thriving online retail and quick service restaurant industry.

The Online Retail and Quick Service Restaurant (QSR) Industry in South Africa is set to grow upwards of almost 10% in the near term according to the merchant and consumer-focused company, Bob Group, reported by Moneyweb.  As long as we see more consumers embrace online shopping and look for a diverse range of products and e-commerce experiences, this sector will continue to grow. According to  Bob Group MD Andy Higgins, “The result is that growth in online retail comes not from increasing demand but from consumers shifting existing purchase behaviour from physical shops to online stores and apps.”

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As this sector persists in competitiveness and relevance, it is becoming increasingly important that the right delivery packaging material is used. It is imperative to guarantee the integrity of products delivered directly to customers’ homes or offices. Furthermore, as packaging sustainability becomes a focus for brand owners and consumers alike, it is no wonder we are seeing paper bags being used by various brand owners countrywide. Sappi’s Prime Pak Unbleached (PPU) product emerges as the ideal choice aligning with the market’s need for sustainable paper bag solutions.

PPU is an uncoated, unbleached virgin kraft paper designed for various flexible packaging applications including secondary fast-food packaging, specialised grocery packaging, home and fashion packaging, pharmacy bags and charcoal bags amongst many others. PPU is available in reels of 50, 60, 70, 80, 90 and 100 g/m².

Due to the virgin fibres that make up the product, the strength of the bag is guaranteed and is not compromised in any way. Furthermore, lightweighting of the paper can be achieved without compromising the strength, due once again, to the virgin fibres. Therefore, from a convertor perspective, fewer bag breakages are experienced, minimising waste. From a brand owner perspective, the integrity of the contents of the bag is maintained. Additionally, the virgin fibres enable excellent printability, runnability with high conversion speeds and high bulk and slitting properties on paper bags. Unsurprisingly, these qualities get a huge thumbs-up from all the major bag convertors in the local market.

There have been great strides made by many retailers and Quick Service Restaurants over the years to offer more sustainable alternatives to the traditional single-use plastic bag. With sustainability on everyone’s lips and the added EPR initiatives in place in South Africa, the move to paper bags is a natural choice. Many retailers and QSR brands are seeing the environmental benefit of moving to paper, knowing that their sustainability targets are met. Consumers are also becoming more aware of their choices and the effect their choices have on the environment. As their knowledge and responsibility grow, so too do their demands for more sustainable solutions. In alignment with the commitment to sustainability shared by consumers, retailers and QSR brands, Sappi prioritises sustainability, ensuring the PPU product range offered to this market ticks all the boxes. Therefore, PPU is not only recyclable and biodegradable but it also forms part of the circular economy.

Sappi is proud of creating and producing fit-for-use products that are beneficial to the people it is intended for and to the planet as well.

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