Through its Breathtaking Rituals collection, Seppic puts science at the service of beauty to discover the textures of tomorrow.
For its 2021 Texture Bar, Seppic invites beauty brands and formulators to travel through time. Influenced by ancestral, healing and local Japanese beauty rituals, the breathtaking rituals concept is based on six traditional beauty routines awash with symbols and beliefs revisited through surprising, innovative and transforming textures. The ingredients and technologies featured in Seppic’s Breathtaking Rituals collection are available in South Africa from CJP Chemicals.
Ancestral rituals are beauty routines repeated thousands of times over the generations through religious ceremonies and profound beliefs. Those rituals are full of meaning, symbols and history. This is the case of the mask’mallow formula inspired by the Indian Haldi ritual. In this ritual a turmeric paste is applied on the face of the bride and groom on the eve of the wedding to reveal the radiance of the skin. A catalyst for happiness according to Indian beliefs, it allows the couple to glow throughout the wedding day.
Seppic’s mask’mallow formula is an amazing solid sleeping mask with a velvet and powdery skin feel that brings out natural radiance. This surprising, patented melting formula is created thanks to the association of Agar Agar, Montanov 202 and Sepimax Zen, which provides a bouncy texture and a playful gesture.
Formulations inspired by healing rituals
Drawing inspiration from traditional medicine and grandmother’s remedies, healing rituals were created to protect and soothe the skin. Initially used for medical reasons, these beauty products quickly found their way into our bathrooms due to their authenticity and effectiveness.
The Seppic teams have imagined scrub’marin, a foaming scrub for the face and chest. Influenced by Thalassotherapy and the curative qualities of sea water, algae and a seaside climate, scrub’marin is composed of sea-sourced ingredients such as Micro Algue 80 and Hydralyxir CC. Its creamy foam, obtained thanks to the combination of Sepimax Zen and Solagum Tara polymers, has been objectively assessed by a panel of sensory experts. This formula offers well-being and pleasure during application.
New beauty formats based on Japanese rituals
Influenced by climate and local living conditions, local rituals were developed to answer an ideal of the local beauty representation. These routines, originally invented in the heart of one country, have conquered the rest of the world with their remarkable benefits. For example, porcelain complexion and red mouth are traditional practices of a sign of beauty in Japan. Through a desire to keep skin healthy despite the use of makeup, double cleansing was born. Drawing inspiration from this traditional Japanese routine, Seppic formulators have revisited this two-step ritual, using simple products to ensure effective makeup removal while protecting the skin.
The japan’ease cleansing oil formula is an oily makeup remover with a unique refreshing skin feel. The formulation promises a soft and light texture, is easy to rinse off and provides a non-greasy finish (significantly proven by a panel of experts in sensory analysis). A sensorial enhancer, Emogreen L19 provides excellent makeup removal properties compared to other oils on the market, demonstrated by a Seppic evaluation method.