SILAB opens a subsidiary in Japan

In November, SILAB opened its new commercial subsidiary in Japan, known as SILAB North East Asia.

Image: SILAB

Consistent with its founding value of independence and with a view towards reinforcing its commercial relations with its Japanese partners, SILAB, an independent French supplier of natural active ingredients for the cosmetics and dermo-cosmetics market, has opened its sixth commercial platform: SILAB North East Asia (NEA).

Jean-Philippe Cosson, general manager sales – international subsidiaries – CSR at SILAB: “The variety of crises we have all faced since 2020 has noticeably affected markets, particularly in Asia. Already well established in China since 2003 and in South Asia (Singapore) since 2013, we decided to boost our activity in North Asia by creating SILAB NEA. Opening a commercial subsidiary in Japan was seen as obvious and necessary to take over from our local distributor. Based in Tokyo, the SILAB NEA team will be responsible for promoting and distributing our natural active ingredients in Japan, as well as maintaining customer relations with our long-standing distributor in South Korea.”

Focused on international growth

There is no doubt that this increased presence will enhance SILAB’s value proposal based on nature, science and technology and will consolidate its partnerships with clients and universities in North East Asia. The SILAB NEA team is managed by Jean-Baptiste Grieu (regional sales manager) and staff will increase in the very near future. A local inventory will be created in collaboration with a logistics company.

By consolidating its implantation in this region, SILAB maintains its strategy of international presence – 60% of the company’s turnover involves exports.

Silab’s products are available in South Africa from Meganede.

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