Fresh new fit. Same Goodness

Sir Fruit, the beloved South African fruit juice brand, is thrilled to roll out the orange carpet to announce the highly-anticipated launch of its label refresh called “Mzanzi’s Freshest Label Collection” across its entire range of 100% juices, health shots, smoothies, and cold-pressed beverages – new drip, same goodness.

Sir Fruit New Pack Launch

The fresh, glamorous designs are the result of an exciting collaboration between the Sir Fruit brand team, renowned ad agency Bain & Bunkell, local label designer Frederick Peens from Mark Studio, and talented local illustrator Kris Hewitt from Studio Kronk. Together, they have woven creativity, wit, and vivacious local flavour into every label, making Sir Fruit’s products stand out even more strongly on the shelves with more modernity, while also fearlessly educating consumers on the unique selling points of the products, making them the real star of the show.

The “Mzanzi’s Freshest Label Collection” is all about reimagining the familiar and embracing the new. Sir Fruit has a rich history of providing superior fruit products, and this collection takes that legacy to the next level. Consumers can expect fresh new label designs that resonate with the dynamic energy of the South African spirit, while retaining the same unbeatable goodness and healthy deliciousness inside the bottle, that has become synonymous with the Sir Fruit name.

Sir Fruit has repositioned itself to be more Afropolitan, edgy, humorous, and fun. The back-of-pack label stories strongly complement the front of pack label illustrations, so that each pack sparks a unique sense of joy. Every Sir Fruit bottle boasts its own unique story, perfectly capturing the local spirit of the finest fruit that goes into each drink.

Sir Fruit has always taken pride in its locally sourced ingredients and local brand personality. Now, with the newly designed packs, the brand proudly showcases its South African roots even further. The collaboration with local designers and illustrator’s underscores Sir Fruit’s commitment to supporting local talent and celebrating South African creativity.

Sir Fruit invites all juice enthusiasts and lifestyle aficionados to be part of the buzz. The newly refreshed packs are already hitting the shelves in stores nationwide, inviting consumers to experience the goodness of Sir Fruit in a whole new light.

Sir Fruit has been at the forefront of innovation and premiumisation in the South African juice industry, offering a wide range of delicious and nutritious beverages. With a commitment to quality and a passion for uplifting everyday moments, Sir Fruit has won the hearts of consumers across the country.

Sir Fruit

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