New berry fruit juice launches

Sir Juice enters The Berries into the 2015 SA Food Review New Product CompetitionSir Fruit recently introduced a new berry juice – just in time for summer. This latest addition, called The Berries, is bursting with whole blended blackcurrants, strawberries, raspberries and pressed apple juice.

Marketing manager Roanne Goldsmith says: ‘The vision was to create a thick, dark and great tasting berry juice: one that is not from concentrate, but made with proper berries. The end result is The Berries. We’ve squashed as many berries as possible into each bottle so it’s packed with bits and pips.’

Sir Fruit juices have a thick consistency from their pulp-based production process, and are filled with bits because they are unfiltered. Look for The Berries in the fridge and not on the shelf, because it is made with natural ingredients. It is available in 1.5 litre and 500ml packs.

To celebrate this new juice, Sir Fruit built a berry detonator for people of all ages to join in the fun and burst some berries to create their own art. To find out more, search the hashtag #burstingwithberries on Twitter. The company’s Facebook and Twitter pages will also feature pictures of the berry art.

Every year SA Food Review, in conjunction with Symrise, runs a prestigious competition where the winner wins a trip to the international trade show SIAL Paris 2016. Any new products launched from 1 January 2014 until 10 May 2015 qualify. For more information or to download an entry form, click here.



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