Skillcraft Agencies is excited to announce the launch of WADFOW, a new hardware brand that promises to deliver high-quality power and hand tools at prices that won’t break the bank. This new brand aims to bring superior technology and affordability to customers, filling a crucial gap in the market.
The inception of Wadfow traces back to Ingco China, which has been developing a high-end brand of power and hand tools called Ricota. However, current market feedback indicated a greater need for a more budget-friendly range rather than a premium one. Responding to this, Ingco took the advanced Ricota technology and incorporated it into their existing Ingco tools, elevating them to what is now known as Super Ingco. This new range offers industrial-grade tools at incredibly affordable prices. Every Ingco product will be upgraded to Super Ingco quality and price within the next 12 months.
The high-quality technology offering unsurpassed value that is associated with the current Ingco brand has now been incorporated into Wadfow. Wadfow provides a comprehensive range of power and hand tools developed to meet the needs of customers seeking both quality and affordability.
EXPANDING THE RANGE
While the Wadfow range currently available in South Africa primarily includes power and hand tools, the brand was initially developed to also cover general hardware items such as chains, clamps, fittings etc. This was particularly aimed at markets where wholesaling in hardware is less established, making it difficult for stores to source general hardware products. Skillcraft will not initially be offering the Wadfow general hardware products but will expand the range over time.
The integrated manufacturing process where all products come from one manufacturer allows for a broad product range without the need for large bulk orders on individual items, providing a significant advantage.
STANDALONE SUCCESS
The reality of consumers’ limited budgets for tools makes Wadfow a timely solution, filling a crucial market gap. In South Africa, a complete Wadfow cordless range
is available, with the added benefit of interchangeable batteries between Ingco and Wadfow tools.
RETAILER AND CONSUMER CONFIDENCE
Angelo Angelos, managing director, Skillcraft, notes, “All early indications point to a very strong interest in Wadfow, with significant sales already recorded. Retailers have embraced the range enthusiastically. The support from Skillcraft ensures the same high service levels, spare parts availability, excellent lead times, seamless processes, and superior marketing that retailers have come to expect. This has given them great confidence in the brand.”
Wadfow is poised to make a significant impact in the hardware market, offering a complete hardware solution that combines advanced technology, affordability, and broad product availability, backed by the trusted support of Skillcraft Agencies.
Retailers who have been fortunate enough to view the Wadfow range have praised the aesthetic appeal of the brand. The consensus is that the striking blue and orange design stands out on shelves and the quality is undeniable when handling the tools.
For more information, Call: 010-900-4500 | Visit: www.skillcraft.co.za
