Sorbet Man launches exclusive men’s range

Pack shots of the various products in the newly launched Sorbet Man skin care and body rangeSorbet Man, South Africa’s go-to grooming bar for ‘real men who groom’, has added another bold feather to its (very suave) cap with the launch of its own range of skin care and body products, formulated exclusively for men.

Dermatologically tested and approved, the Sorbet Man skin care and body range is said to be refreshingly bold, effective and targeted towards addressing the specific needs of male skin. The range, scientifically formulated for men, focuses on the areas of hydration and protection. The products have been designed with Croda’s new moisturising complex, DuraQuench IQ, which provides high-levels of hydration and moisturisation. Via dual technology, DuraQuench IQ not only improves the inherent skin barrier function, but also helps to protect against the drying effects of soaps and detergents.

A bold brand for South African men

Jade Kirkel, marketing manager for The Sorbet Group, says: ‘We are extremely excited to launch our own cutting-edge male skin care and body range, under Sorbet Man, and to expand the brand in-stores as well as on shelves. We believe the range to be everything the Sorbet Man stands for: fresh; bold and powerful.’

With active ingredients, the Sorbet Man skin care range includes a two-in-one face wash and scrub formulated with a cooling aqua and menthol system that revitalises, energises and oxygenises skin, while cleaning and exfoliating. A post-shave balm and SPF 15-enriched face moisturiser are also available. The Sorbet Man Hydro Cool Body Lotion is available in two variants: Active Fresh or Retro Cool. Formulated with DuraQuench IQ, the body lotion promises optimum skin hydration, together with reinforcing properties to rejuvenate skin. The three-in-one body wash offers a triple shot of refreshing ‘shower power’.  

The Sorbet Man skin care and body range is available at all Sorbet Man salons, as well as Clicks stores, countrywide. 

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