Soudal makes a big investment in SA - DIY news

After Covid forced a delay, the official ribbon cutting of the new Soudal Warehouse in Modderfontein, Johannesburg finally took place in April. 

A full team from the Government of Flanders, the executive branch of the Flemish community and the Flemish region of Belgium attended the ribbon cutting which was officially carried out by the Minister-President Jan Jambon.

 Laven Padayachee (Soudal SA), Wouter Nachtergaele (Flanders Chancellery), Olivier De Blauwe (Soudal SA), HE Didier Vanderhasselt (Ambassador of Belgium to South Africa), Carike Pieters (Country Manager, Soudal SA), Jan Jambon (Minister-President of Flanders), Nikolas Bosscher (Deputy Diplomatic representative of the Government of Flanders in South Africa), Claire Tillekaerts (CEO of Flanders Investment and Trade), Jeroen Overmeer (Chief of Staff, for Minister-President), Luc Fabry (Trade and Investment Commissioner of Flanders Investment and Trade South Africa), Zvi Raman (Deputy diplomatic representative of the Government of Flanders in South Africa), Dr Geraldine Reymenants (General representative of the Government of Flanders in South Africa). 

Vic Swerts founded Soudal in Belgium, a family business with 23 production sites on five continents and sales offices in 45 countries. The company employs over 3 600 people worldwide. Soudal is one of the largest producers of silicones, caulks, polyurethane foams and adhesives in the world. The local branch moved to its impressive new premises in 2019 but due to Covid-19 the official ribbon cutting ceremony was delayed.

The official ribbon cutting carried out by the Minister-President Jan Jambon, Government of Flanders.

In addition to the Soudal ribbon cutting, the delegation from the Flanders Government were in the country to announce on New Foreign Direct Investments in South Africa. The FDI’s are a vote of confidence in the South African Economy. The visit, which took place from 4 – 8 April 2022 will initiate a new partnership with South Africa, focusing on economic, political and diplomatic relations and concluding the development cooperation with the country which started in 1994 and ended in 2021.

The renewed economic partnership between Flanders and South Africa was evident during the visit by Jan Jambon, Minister-President of Flanders, during which four Flanders-based companies made direct investments into South Africa – Soudal, OMCO Mould, SAFT and Lotus Bakeries. The total investment amount is R1 200m, with almost 1 000 jobs created and maintained since 2019.

“With the different announced investments of Flanders companies in South Africa and the increased interest of South African companies in our region, I am very satisfied with this mission. Thanks to the private sector, our commercial partnership with South Africa will grow over the years and create mutual beneficial increased trade and investment opportunities” said HE Jan Jambon, Minister President of Flanders, Belgium. 

Soudal SA team with Jan Jambon

// In addition to the Soudal ribbon cutting, the delegation from the Flanders Government were in the country to announce new foreign and direct investments in South Africa //

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