Environ Skin Care launches the #EnvironCares campaign on 16 October, on World Food Day.
This year’s World Food Day on 16 October is no ordinary one. The COVID-19 pandemic has disrupted food environments and systems, while the continuing economic fall-out is plummeting millions more people into food insecurity.
Since the hard lockdown in March this year, there has been a concerted mobilisation in South Africa to help improve access to sufficient food resources across the country. However, many South Africans remain precariously on the brink of hunger, and many children are at risk of malnutrition. In response to this heart-breaking socioeconomic situation, Environ, a South African born skin care brand, has announced a six-month campaign to boost the daily nutrition of vulnerable pre-schoolers.
Product sales provide meals for children in need
Joining hands with stockists, beauty therapists and consumers, the #EnvironCares campaign has pledged R500 000 to support a vital children’s nutrition programme in the GROW Educare Centres. The donation has been linked to the sales of the Environ Original range while the public can also donate to the programme online, on the GivenGain platform.
The campaign will enable GROW Educare Centres situated in Cape Town, Johannesburg and Durban to provide a power porridge meal to 1 800 children, for five days a week over the six-month campaign period – resulting in a total of 238 000 meals.
Packed with a scientifically researched combination of essential nutrients, the power porridge offers much needed wholesome sustenance to support healthy childhood development.
Effectively making a difference
Val Carstens, Environ Skin Care group chairman, CEO and director, says: “The #EnvironCares campaign has partnered with GROW Educare Centres because they have an effective child nutrition programme infrastructure already in place, which ensures that the donation reaches the children who are at risk of malnutrition. We’re concerned about the current hunger-situation in South Africa and Environ wants to support to make a difference.”