Specifications as a brand barometer

Lecico saves project practitioners time on specifications by providing super-easy access to valuable information, expert advice and detailed technical specs.
Lecico invites you to explore their Architects’ Choice Ranges that have been specifically curated for their relevance to specifications

Lecico’s Specifications Department has always been a core component of the company’s focus. Since the late 1990s, Lecico’s bathroom ceramics have been selected for numerous national project specifications. The last decade has seen Lecico’s specifications footprint expand and radiate, and the last five years have seen Lecico become a top contender for residential, commercial, retail, school, hospitality and medical specifications.

Legacy strength combined with brand agility

Lecico’s enduring trademarks of quality and reliability were seminal in the remarkable success of their recent brand expansion. This combination of their core value of excellence and dynamic brand agility has resulted in Lecico’s noticeable success in the projects domain.

The magic of being both an aspirational and an accessible brand

The Lecico team has been inimitable in positioning Lecico as a brand that is both highly desirable and affordable:

  • Their slogan, ‘We Make Bathrooms Beautiful’, is a very real and authentic way of being and doing for Lecico.
  • Through thoughtful and expansive curated product ranges, manufacturing excellence and industry-leading international distribution network, Lecico’s bathroom ceramics are experienced and appreciated by a broad and inclusive demographic cross-section.

Servicing our project practitioners

Lecico works hard to be the preferred choice for project practitioners. They save project practitioners time on specifications by providing super-easy access to valuable information, expert advice and detailed technical specs in a variety of formats.

Lecico’s objective is to ensure quick access to accurate information through the SpecEasy Specifications portal on their website, AutoSpec, and most importantly, via the expertise and skill of specifications expert Sulize van Rensburg, who liaises with project practitioners either in person or digitally.

The brand that makes bathrooms beautiful

Lecico is proud of its place in the projects’ domain. As a brand, they are pioneering how people can sensorily and experientially engage with bathroom sanware. The Lecico website serves to provide a comprehensive, easy and enjoyable repository of vital information, particularly for project practitioners. Lecico invites you to explore their Architects’ Choice Ranges that have been specifically curated for their relevance to specifications.

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