The complementary business cultures of Spraymate and Rust-Oleum will create new opportunities for consumer, distributor and retailer customers.
Rust-Oleum and Spraymate both share a corporate mission of creating and keeping customers. And now Spraymate can leverage Rust-Oleum’s research of global consumer needs and wants, in and around the home. These consumer insights have led to a suite of innovative DIY products designed to provide easy, inexpensive and beautiful transformations for everything from outdated bathroom tiles and countertops to rusted car doors and fenders to time-worn furniture and decorative accessories.
Spraymate is a leading spray paint brand in South Africa and Rust-Oleum is the top spray paint brand in the U.S. said Jan Healy, International Vice President of Rust-Oleum. Beyond spray paint, the business offers a wide array of premium DIY coatings for garage floors, wood decks, autos and motorbikes, wood furniture, craft projects and all things metal. Spraymate brings these products to retailers and consumers throughout South Africa. Its established retailer and consumer base as well as local manufacturing and logistics capabilities combined with Rust-Oleum’s 90 years of premium coating expertise and innovation greatly contribute to DIY retailers’ expansion and growth in the paint category.
Rust-Oleum has introduced a constant stream of new products. But the innovation goes beyond products and includes innovative packaging, in-store merchandising and inspirational consumer communications, all designed to motivate and empower consumers in the DIY arena. There are few DIY projects as easy and affordable as small paint projects, and the transformations are dramatic and rewarding.
It also brings category management resources to the market. The category management team has analysed global retailer sell-through data for decades, and has the expertise for developing customised retailer programmes that will maximise category sales and profits. They recommend the right products at the right place at the right time based on purchase patterns, seasonality, neighbourhood socioeconomics and colour and decorating trends. No retailer is too small for this service. Together, the two companies bring retailers category-growing programmes that maximise sales and profits while enhancing consumers’ lifestyles.