Surge in demand for upmarket retirement housing

By Janice Roberts
Evergreen Lifestyles on retirement villages

Arthur Case, Chief Executive Officer of Evergreen Lifestyles

The prevailing idea of retirement housing is the stereotypical old age home: a hospital-like environment. But, says Arthur Case, CEO of retirement accommodation provider Evergreen Lifestyle, things are changing, largely owing to South Africa’s large, growing population of elderly people, which has created a gap in the market.

A particular trend in South African property generally is the rise in the development of residential estates, as more and more consumers are buying homes in lifestyle communities that provide all amenities in one space. This was evident in a recent report by AfrAsia Bank and New World Wealth entitled The top 10 residential estates in South Africa.

Most notable in this report is a list of the top 10 luxury retirement estates across South Africa, highlighting this model as a new choice for retired middle-income citizens. Three of the estates featured are Evergreen Lifestyle Villages.

Evergreen Lifestyle Villages are located in some of the most beautiful parts of the country and offer a comfortable, quiet and private life while availing easy access to amenities for their retirees. With Villages in Johannesburg and the Western Cape, Evergreen is able to attract more middle-income retirees, who would otherwise not have been able to afford this kind of housing, since the pricing, based on the Life Right Model, makes these homes more affordable than comparable freestanding or sectional title properties.

“We’re definitely seeing an increase in the demand for upmarket retirement housing in South Africa, especially with the consistent rise in life expectancy in the country over the past ten years,” Case says.

He explains that the Amdec Property Group, after identifying this growing section of consumers, established Evergreen Lifestyle, a division specifically focused on the provision of retirement accommodation. Now, leading financial services firm, PSG, has endorsed this perception through its purchase of a 50% stake in Evergreen, showing confidence in this solution to the missing gap in retirement housing.

The features of the retirement villages that add to their appeal include the quality lifestyle, good security, and affordability. While in freestanding homes, security is often a concern, especially as people age; communal living in estates allows for far better security.

“In addition, access to medical facilities is important for people in the future, and this is something offered by the retirement lifestyle villages, “ he adds

Evergreen’s unique application of the Life Right Model to the acquisition of retirement property, as opposed to outright purchasing, is another element that’s changing the perception of retirement living.

“A Life Right provides the retiree with secure accommodation throughout their life, and that of a spouse, without them having to take responsibility for the maintenance of the property.

“The type of housing estate which Evergreen Lifestyle is developing is certainly addressing the needs of many older people, and will impact positively on the retired community in years to come,” Case says.

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