Symrise presents SymHair Shape & Color. The cosmetic ingredient is able to tame volume and frizz, gives a memory effect to curls even in high humidity and protects coloured hair from fading. SymHair Shape & Color also strengthens the hair and decreases hair breakage.
Natural hair trend
As the trend towards natural hair care continues to grow, Symrise launched SymHair Shape & Color. The hair care ingredient is based on selected plant oils, additional natural ingredients and emollients. It helps dyed hair retain its colour longer, keeps curls defined and protects hair from becoming frizzy.
The hair care ingredient was developed based on the concept of adaptogenesis, supporting hair to adapt to stress caused by daily grooming as well as hair dye. The ingredient combination is rich in nourishing omega-3, 6 and 9 fatty acids and is able to
create a protective non-greasy film on the hair surface. ‘Many women like to change their hair style and colour to suit their moods,’ says Marcia Paula, Global Product director Hair Care at Symrise. SymHair Shape & Color prepares the hair for the routine of changes regarding the treatment of hair shaft e. g. the change between straight hair, curls or waves, different hair colours or lengths. It protects and strengthens damaged hair fibres and also defends the colour of dyed hair from fading.’
Formulators may use SymHair Shape & Color in shampoos, conditioners, combing creams and many other hair care applications. ‘Until now, consumers had to buy one product to care for their coloured hair and another product to protect their hair from damage and frizz,’ says Marcia Paula. ‘With SymHair Shape & Color, we offer our customers a solution for hair care products that combines styling, care and colour protection.’